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- #89 - Why Ag-Tech & Market Demand Are Key To A Regenerative Organic Future
#89 - Why Ag-Tech & Market Demand Are Key To A Regenerative Organic Future
Episode Highlights:
🔥 Farming regenerative organic land fed by 1,000 springs
😮 How a German horse trainer inspired Tim’s farming style
⚡ Why we need to get Cybertrucks on the farm
🩺 How our health depends on changing the way we farm
😯 The powerful benefits of BARLEYmax™
⚙️ Running a 250,000-square-foot processing facility
👉 How private label sourcing can support regenerative
🍸 The two booze brands sourcing their grain
⏰ Making regenerative food convenient
🎯 Why market demand always comes first
“Farmers can go regenerative, but where are they gonna go with that product? You gotta build a market and you gotta build a pipeline to get to the masses.”
Don’t have time for the full episode? 😵💫
Everything you need to know in less than 5 minutes. 🥳
Anthony’s Regenerative Journey: Inspired by a personal health challenge, Anthony Corsaro became a leading advocate for regenerative agriculture, focusing on soil health, ecosystem vitality, and collaboration across the food supply chain.
Barriers and Opportunities for Regenerative Brands: Emerging brands are outpacing larger companies in adopting regenerative practices, but capital access, transparency, and certification remain significant challenges.
Regenerative brands are breaking new ground in how they reach consumers.
While regenerative brands are on shelves at thousands of retailers, they’re also finding success through farmers markets, direct-to-consumer e-commerce, foodservice, and other wholesale channels.
8️⃣ Regenerative brands pioneer new routes to market
Our eighth takeaway for “How Regenerative Brands Are Winning Today”
👉 Learn more in our inaugural report: The State of Regenerative CPG – Successes, Challenges, and Opportunities for Collective Action
Leadership Transition: Briana Warner, CEO since 2018, transitions to a strategic advisor role, while experienced seafood industry executive Mikel Durham steps in as interim CEO.
Rapid Growth: Under Warner’s tenure, Atlantic Sea Farms grew from working with 2 farmers producing 30,000 pounds of seaweed to 40 partner farmers harvesting over 1.3 million pounds annually, becoming the top U.S. seaweed producer with products in over 4,000 retail locations.
New Funding: With support from mission-driven investors such as True Wealth Ventures and Builders Bridge, Atlantic Sea Farms secured funding to expand operations, innovate in ocean farming, and enhance its environmental and community impact.
🍷 Hartenberg Estate has become South Africa's first wine farm to achieve regenerative verification under the Ecological Outcome Verification (EOV) framework and has applied for the global Land to Market verified seal. (ProAgri ↗)
🥩 Grass Fed Foods is kicking off 2025 with exciting updates, including refreshed packaging and a new website for Teton Waters Ranch alongside rapid growth in SunFed Ranch's ground beef business. (PR Newswire ↗)
👉 Non-GMO Project has announced the launch of its Non-UPF Verified program, a groundbreaking certification addressing the health risks of ultraprocessed foods (UPFs) in the global food system. This new initiative, set to pilot in spring 2025, empowers consumers to make healthier choices while promoting minimally processed, environmentally conscious food options. (Globe Newswire ↗)
🥩 Force of Nature is hiring a Product Safety & Quality Analyst
🫘 SIMPLi is looking for an Accounting Manager
🐮 Painterland Sisters is hiring a Senior Events & Partnerships Manager, Social & Marketing Coordinator, Graphic Designer, & Customer Experience Manager
🍺 Patagonia Provisions is looking for a Digital Lead
🍚 Lundberg Family Farms is hiring a Finance Director & Director of Sales Planning & Customer Marketing
Both films will be available to stream globally starting on Earth Day, April 22, 2025
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