Weekly episodes, recaps, and news from the world of regenerative CPG
Brought to you by The ReGen Brands Podcast
This Week’s Episode:
🌏 Their mission to save our home planet through food
🎯 Their new product development rubric
💡 Paul’s background at BrightFarms and what led him to regen
🗣️ Storytelling as the key to marketing regen brands
✅ The importance of the Regenerative Organic Certification
🍺 Their new regional beer partnerships and products
🚧 Leveraging existing infrastructure versus rebuilding from scratch
🔭 Provisions’ future of “product families” and category expansion
⚔️ Designing products to beat our “food enemies”
🤝 Using off-take agreements to make regen more financeable
A brand must also have complete synchronicity across all elements of its business – from product quality to the storytelling to sales and marketing. Even though consumers are increasingly wanting to be part of the solution, and buyers are getting bullish on regenerative organic certification, your product needs more than a story to succeed. If you produce a brand with high environmental impact but low quality, you ultimately lose your impact because you’ve diminished buyer confidence in the process.
Don’t have time for the full episode? 😵💫
Everything you need to know (+ funny GIFs) in less than 5 minutes. 🥳
Expo West Recap:
The momentum behind regenerative agriculture and regenerative brands was apparent at the “Super Bowl of CPG” last week.
63 regen brands were exhibiting!
5 takeaways from “The State of Natural & Organic” Keynote
5 takeaways from the lead-off panel at Climate Day
6 takeaways from the “Almond Project” panel at Climate Day
Kyle and I knocked out 30+ interviews!
ReGen Brand News:
🚨 Patagonia Provisions has acquired Moonshot Snacks!
🍚 Lundberg Family Farms has become the first U.S.-grown rice brand to introduce Regenerative Organic Certified® Rice and announced a goal to certify all organic rice grown on their farms as regenerative organic by 2027.
SIMPLi has been named the inaugural recipient of The Greg Steltenpohl Pragmatic Visionary Award.
Image credit: Moonshot Snacks
Regen Brand Jobs:
🥩 Hickory Nut Gap is looking for a Key Account Manager
🤝 Mad Markets is hiring a Supply Chain Development Manager and you can apply here
Are you a ReGen Brand with a role to share? Send it our way!
The Regenerative Agriculture & Food Systems Summit:
We’re talking regenerative ag in the Windy City on March 28th & 29th!!
We are proud to be a media partner for the event, and I’m excited to attend!
Join us and use our code REGENBRANDS10 to save 10% off your ticket price!
You can’t interview the Cheddies boys without rocking the cheese head!
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