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- The ReGen Brands Weekly - Volume 6
The ReGen Brands Weekly - Volume 6
Weekly episodes, recaps, and news from the world of regenerative CPG
Brought to you by The ReGen Brands Podcast
This Week’s Episode:
Highlights:
🎯 Making regenerative meat accessible at scale
⭐ Growing EPIC and selling to General Mills
🤠 How General Mills doubled down on regenerative
🤯 The major problems with our current agricultural system
😯 Comparing their supply chains to mainstream meat
🔍 Ecosystem outcomes they track in their supply chain
😡 How consumers have been lied to about food
🥩 The challenges and opportunities of “branding” meat
💪 How consumers can force incumbents to change
🔥 Why regenerative is a necessity and not a choice
We’ve made unilateral compromises to produce food in this hyper-efficient, commoditized system that celebrates price above all else, at the expense of all else. Cheap food on the shelf may have a low sticker price but it has a high cost. There's a huge cost to this commodified, subsidized cheap meat that is deferred – with human health and land health eventually paying the price.
Recap:
Don’t have time for the full episode? 😵💫
Everything you need to know (+ funny GIFs) in less than 5 minutes. 🥳
“THE LIST”
🧐 We wanted a list of all the brands that have made a regenerative claim about their products
🫣 It didn’t exist
Right now, the list is just focused on food and beverage brands in the US that are pursuing regional and national distribution of their products. We are not tracking brands based in other countries or brands outside of food and beverage. (Yet!)
Who are we missing? What else can we add to this resource?
ReGen Brand News:
Regen brands have taken home 3 NEXTY Awards!
Alexandre Family Farm won the award for “Best New Meat, Dairy or Animal-based Product” with its Certified Regenerative 100% Grassfed Whole Milk Probiotic Kefir
Alec’s Ice Cream took home the “Best New Dessert” with its new Peanut Butter Fudge Honeycomb
New Barn Organics’ Regenerative Organic Certified Unsweetened Almond Milk was awarded the “Best New Certified Organic or Regenerative Product”
Verde Farms Announced a Brand Relaunch, Highlighting Commitment to Regenerative Agriculture with Land-to-Market Verification
Mad Ag has launched a Regenerative Impact Program for CPGs
Regen Brand Jobs:
🥩 Hickory Nut Gap is looking for a Key Account Manager
🤝 Mad Markets is hiring a Supply Chain Development Manager and you can apply here
🍚 Lundberg Family Farms is hiring a Senior Project Manager & Financial Director
Are you a ReGen Brand with a role to share? Send it our way!
Fun Stuff:
EXPO WEST MOOD!!
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