The ReGen Brands Weekly - Volume 5

The ReGen Brands Weekly

Weekly episodes, recaps, and news from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:


  • 🤒 Why Cheddies started by selling to hospitals and health clinics

  • 🙈 How they snuck into HEB to pitch a buyer

  • 😂 The coincidental demo that landed them Hy-Vee

  • 💯 How and why they transitioned to regen cheese

  • ⏰ Why the need to “age” cheese complicates their supply chain

  • 🤝 How they sold Alexandre on selling milk to Cheddies

  • 🚨 The best ways to market regenerative CPG

  • 🏆 The Cheez-It versus Cheddies challenge

  • ✈️ Eating Cheddies on an American Airlines flight

  • ⚡ Partnering with Redbud Brands

“We’re focused on getting enough following to where consumers are saying, ‘This brand is the best, most delicious cracker I’ve ever tasted.’ And then there’s this thing called regenerative – and that’s what we attribute to this product being so fantastic.”

Francisco Pergola


  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know (+ funny GIFs) in less than 5 minutes. 🥳 

ReGen Brands Angel Network:

  • 🙋‍♂️ Looking to invest in regenerative agriculture?

  • 🤑 We have 5 active deals we’re ready to share!

  • 💥 Sign up here!

  • 😜 Don’t be afraid to share that link with your friends

💥 The Regenerative Agriculture & Food Systems Summit 💥

We’re talking regenerative ag in the Windy City on March 28th & 29th!!

We are proud to be a media partner for the event, and I’m excited to attend!

Early bird prices end this Friday, March 3 – use our code REGENBRANDS10 to save 10% off your ticket price!

Regen Brand Jobs:

🚨 Monthly Sponsorships Available NOW 🚨

🤩 Your information here…?

Are you a service provider to regenerative brands that needs help creating content, telling your story, and branding yourself as the best-in-class option?

😇 We can help!

Looking at you…brokers, investment bankers, data providers, manufacturers, ingredient suppliers, recruiters, and agencies.

⚡️ Email us to discuss what we can help you create.

Fun Stuff:

Well done, Artisan Tropic team!

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