Weekly episodes, recaps, and news from the world of regenerative CPG
Brought to you by The ReGen Brands Podcast
This Week’s Episode:
🪴 Meet Yaupon - the only naturally-caffeinated plant native to North America
🌀 Yaupon’s historical journey from ubiquity to eradication to resurgence
💥 How they sustainably wild harvest the Yaupon
😡 The challenges of building a brand and creating a category at the same time
🤯 Comparing Catspring Yaupon’s supply chain to most imported tea
🙏 Why regenerative agriculture is indigenous agriculture
🏆 Recent PR wins for Yaupon as a category
💫 Their newest innovation: VIBE - Yaupon Crystals
😧 How Abianne has raised $1M of non-dilutive capital
❌ Why regenerative food should never be a luxury good
“Why would we produce Yaupon in any other way (besides regenerative organic) when it is so deeply tied to so many different indigenous tribes? Regenerative organic is nothing new. It is what the indigenous people were forced to stop doing.”
Don’t have time for the full episode? 😵💫
Everything you need to know (+ funny GIFs) in less than 5 minutes. 🥳
Try Catspring Yaupon today and receive a 20% discount when you use code REGEN
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ReGen Brand News:
👶 White Leaf Provisions now has 8 baby food purees available at Whole Foods!
🥤 AMAZ is now available nationwide at Sprouts!
Are you a ReGen Brand with a new product release, recent fundraise, or other big announcement? Send it our way!
ReGen Brand Jobs:
🍚 Lundberg Family Farms is hiring a Senior Project Manager
🥥 Simple Mills is looking for a Senior Manager of Sustainability & Mission
🔍️ Danone is looking for a Director of Nature, Mission, and Sustainability
🌎️ Danone is also hiring a Sr. Manager of Regenerative Agriculture Markets & Standards
Are you a ReGen Brand with a role to share? Send it our way!
ReGen Brands Angel Network:
🙋♂️ Looking to invest in regenerative agriculture?
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