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The ReGen Brands Weekly - Volume 28

The ReGen Brands Weekly - Volume 28

Weekly episodes, news, and insights from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:

Highlights:

😡 How changing her Dad’s diet inspired her
🤝 Partnering with GreenWave to support regen kelp
🤔 Why they started with kelp “jerky”
🥇 Pivoting through the “Kelp Beta Burger Club”
👀 The “Innovation Limits” of CPG
👍 Flavor > Nutrition > Sustainability
🤩 Their EPIC Spongebob partnership
💯 Courtney’s experience as a mom and female founder
💰 Their Republic fundraise happening NOW
👏 How to bring down regen COGS & SRPs

“One of the big reasons Nickelodeon was looking for brands in the ocean health space is they’ve launched a really awesome platform called Operation Sea Change. They’re using the brand to raise awareness around ocean health and limiting ocean plastics.”

Courtney Boyd Myers

Recap:

Don’t have time for the full episode? 😵‍💫
Check out the recap! 🙃
Everything you need to know in less than 5 minutes. 🥳

ReGen Brands Recap #42

Spongebob's Favorite Regenerative Kelp Burger

Recaps are soon to be discontinued due to lack of engagement - do you want them to stick around?

Marketing Strategy 4 ReGen Brands:

🏴‍☠️ What Liquid Death Can Teach Regenerative CPG Brands

🥳 Pat Snavely authors our 6th guest blog!
👉 What is a Trojan Horse Strategy and how is it working for Liquid Death? Should regen brands follow suit?

What You’ll Learn:

Why brands need to aim for the heart and not the head
Why brands should leverage basic human impulses to drive demand
How to make activism easy and accessible

What Liquid Death Can Teach Regenerative CPG Brands

🙋‍♂️ We are hoping to feature a guest blog post every week.

📧 Drop me a line if you have something to share at the intersection of regenerative agriculture and CPG.

ReGen Brands Insights (ICYMI):

🥩 Why Carbon Markets Are Essential For Scaling Grass-Fed Beef

“While I can say with humility that I do not know what ecosystem service markets will necessarily look like in 5, 10, or 50 years, I do know that these markets will be present and essential to supporting the farms powering the regenerative CPG brands we all hope to see more of in the future.”

What (super smart) people are saying about this blog ⬇️

ReGen Brand News:

🌾 Patagonia Provisions Launches New Collection of Crackers

The Moonshot Snacks brand has fully transitioned over to Patagonia Provisions.
The Patagonia cracker brand boasts wheat sourced directly from Hedlin Farms and Carbondale Farms in Washington. The farms employ organic and regenerative agricultural practices, such as cover cropping and reduced tillage, to promote soil health and biodiversity. Additionally, the wheat is stone-milled at Carinspring Mills, which is also located in Washington, further reducing the carbon footprint by concentrating the supply chain within a 150-mile radius.
Credit: Amy Kumler

🤤 99 Counties has launched National Subscriptions

If you live anywhere in the lower 48 states you can click here and purchase a 99 Counties subscription.
Iowa was once a thriving Oak-filled savannah that is now dominated by factory farming to the tune of 23,000,000+ acres of corn and soybeans.
Among all states, Iowa ranks dead last in soil erosion rates, 2nd to last in ecosystem impacts, 4th to last in conservation practices, 5th highest rate of water nutrient run-off, 7th highest incidence of cancer, and has the 11th highest obesity rate.
99 Counties is on a mission to change all of that by building a robust direct-to-consumer market for the regenerative farmers in all of Iowa’s 99 Counties.

Credit: 99 Counties

🏃‍♂️ Quick Hits:

🥛 Alexandre Family Farm products are now available at Fresh Thyme

🥗 Atlantic Sea Farms’ new Spicy Gochujang Seaweed Salad is now available at Whole Foods Market

🛒 New Barn Organics’ products are now available at Gelson’s Markets

🐮 Painterland Sisters is hosting a Meet + Greet with sisters and Co-CEOs Stephanie & Hayley Painter to discuss their current crowdfunding raise

🕺 But wait, there’s more!

🥦 Even though many of the country’s largest fresh produce growers still lag in their public adoption and promotion of regenerative agriculture, Braga Fresh (Josie’s Organics) continues to be at the forefront.

👍 This time, producing a trial crop of organic sweet baby broccoli that Whole Foods Market has committed to purchase.