Weekly episodes, news, and insights from the world of regenerative CPG
This Week’s Episode:
😡 How changing her Dad’s diet inspired her
🤝 Partnering with GreenWave to support regen kelp
🤔 Why they started with kelp “jerky”
🥇 Pivoting through the “Kelp Beta Burger Club”
👀 The “Innovation Limits” of CPG
👍 Flavor > Nutrition > Sustainability
🤩 Their EPIC Spongebob partnership
💯 Courtney’s experience as a mom and female founder
💰 Their Republic fundraise happening NOW
👏 How to bring down regen COGS & SRPs
“One of the big reasons Nickelodeon was looking for brands in the ocean health space is they’ve launched a really awesome platform called Operation Sea Change. They’re using the brand to raise awareness around ocean health and limiting ocean plastics.”
Courtney Boyd Myers
Marketing Strategy 4 ReGen Brands:
Why brands need to aim for the heart and not the head
Why brands should leverage basic human impulses to drive demand
How to make activism easy and accessible
🙋♂️ We are hoping to feature a guest blog post every week.
📧 Drop me a line if you have something to share at the intersection of regenerative agriculture and CPG.
ReGen Brands Insights (ICYMI):
“While I can say with humility that I do not know what ecosystem service markets will necessarily look like in 5, 10, or 50 years, I do know that these markets will be present and essential to supporting the farms powering the regenerative CPG brands we all hope to see more of in the future.”
What (super smart) people are saying about this blog ⬇️
ReGen Brand News:
The Moonshot Snacks brand has fully transitioned over to Patagonia Provisions.
The Patagonia cracker brand boasts wheat sourced directly from Hedlin Farms and Carbondale Farms in Washington. The farms employ organic and regenerative agricultural practices, such as cover cropping and reduced tillage, to promote soil health and biodiversity. Additionally, the wheat is stone-milled at Carinspring Mills, which is also located in Washington, further reducing the carbon footprint by concentrating the supply chain within a 150-mile radius.
If you live anywhere in the lower 48 states you can click here and purchase a 99 Counties subscription.
Iowa was once a thriving Oak-filled savannah that is now dominated by factory farming to the tune of 23,000,000+ acres of corn and soybeans.
Among all states, Iowa ranks dead last in soil erosion rates, 2nd to last in ecosystem impacts, 4th to last in conservation practices, 5th highest rate of water nutrient run-off, 7th highest incidence of cancer, and has the 11th highest obesity rate.
99 Counties is on a mission to change all of that by building a robust direct-to-consumer market for the regenerative farmers in all of Iowa’s 99 Counties.
🏃♂️ Quick Hits:
🐮 Painterland Sisters is hosting a Meet + Greet with sisters and Co-CEOs Stephanie & Hayley Painter to discuss their current crowdfunding raise
🕺 But wait, there’s more!
🥦 Even though many of the country’s largest fresh produce growers still lag in their public adoption and promotion of regenerative agriculture, Braga Fresh (Josie’s Organics) continues to be at the forefront.
A lot of these programs are starting to look the same…🤷♂️
Feel free to share your own opinion in the “How did we do today?” poll below ⬇️
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