The ReGen Brands Weekly - Volume 27

The ReGen Brands Weekly

Weekly episodes, news, and insights from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:

#41 - Ashley Walsh @ Pocono Organics

Highlights:

  • 🤤 Enjoying a CBD-infused “marsh-mellow”

  • 👎 Ashley’s health journey with gastroparesis

  • 💫 Rodale Institute’s instrumental role in their work

  • 🧑‍🌾 Their 380-acre Regenerative Organic Certified® farm

  • 🧑‍🔬 Research trials on-farm with Rodale + Jefferson University

  • 🙏 The amazing medicinal power of hemp & CBD

  • 🤯 Why Nano-Particle CBD??

  • 🔥 Why vertical integration is so important for quality + innovation

  • 👀 New CBD products coming soon!

  • 🤩 Selling regen products to NASCAR fans at Pocono Raceway

“Education is the key to hemp and the key to Regenerative Organic agriculture. How can you teach people without preaching to them? Give them experiences. We’re really trying to get everybody engaged with what their passions are and then when people come in and visit us, they see that passion and it’s contagious. We want them to be inspired to make a change in their corner of the world.”

Ashley Walsh

Recap:

  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know (+ funny GIFs) in less than 5 minutes. 🥳

Recaps are soon to be discontinued due to lack of engagement - do you want them to stick around?

Login or Subscribe to participate in polls.

😎 Try Pocono Organics products today with the code REGENBRANDS for 20% off!

Pocono Organics Products Photos

Credit: Pocono Organics

Carbon Markets 🤝 ReGen Brands:

  • 🥳 Kevin Silverman takes the wheel to author our fifth guest blog!

  • 👉 Kevin agrees with Brian Alexander that “grass-fed beef will be the waste product of the carbon sequestration industry.”

What You’ll Learn:

  1. The current state of agricultural carbon markets

  2. The recent shift to a focus on “insetting”

  3. Why ranchers need offsets

Why Carbon Markets Are Essential For Scaling Grass-Fed Beef

🙋‍♂️ We are hoping to feature a guest blog post every week.

📧 Drop me a line if you have something to share at the intersection of regenerative agriculture and CPG.

ReGen Brands Insights (ICYMI):

  • What is really happening with all that Climate-Smart Commodities money after all?

  • Learn what The DeLong Co., Inc. is doing with the $39 million they received to create Grown Climate Smart.

Introducing: Grown Climate Smart
  • Messaging Matters…

  • Especially if you’re working on systems change that includes multi-stakeholder problems and solutions.

  • If we want to actually solve problems, understanding the audience's pain is more important than ever.

Speak My Language

What (super smart) people are saying about this blog ⬇️

Tom Slattery LI Post

ReGen Brand News:

  • A 7-year collaboration to pursue $120 million worth of investments focused on supporting U.S. and Canadian farmers in their pursuit to improve soil health and water quality.

PepsiCo Farmer & Field Photo

Credit: PepsiCo

Force of Nature - 4 New Steak Items

Credit: Force of Nature

  • The fifth-generation family-owned farm began offering its Regenerative Organic Certified® almonds and almond butters on Amazon in June, with 14 oz. jars of Organic Creamy and Organic Crunchy Almond Butter being introduced in Whole Foods Market stores, starting in the Pacific Northwest, Northern California, and Southern California regions in August.

Burroughs Family Farms Products

Credit: Burroughs Family Farms

  • The company plans on using this round of funding to support product development, employee well-being and sustainability — including a focus on regenerative agriculture and upcycled ingredients.

Seven Sundays Products

Credit: Seven Sundays

🏃‍♂️ Quick Hits:

ReGen Brand Jobs:

Fun Stuff:

Will Harris’ new book, A Bold Return To Giving A Damn, is releasing in October and can be pre-ordered NOW!

  • “From a pioneer of the regenerative agriculture movement, a memoir-meets-manifesto on betting the farm on a better future for our food, animals, land, local communities, and our climate”

Credit: White Oak Pastures

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