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- The ReGen Brands Weekly - Volume 25
The ReGen Brands Weekly - Volume 25
Weekly episodes, news, and insights from the world of regenerative CPG
Brought to you by The ReGen Brands Podcast
This Week’s Episode:
No episode this week because we took a break for July 4th!
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🙏 Leave a rating + review on Apple Podcasts!
(Please) 😉
AC’s Insights:
🧐 What can we learn from the latest consumer data about marketing regenerative CPG?
👉 I break down 4 slides from NielsenIQ and share what they mean for regenerative brands:
Selling New ReGen Ingredients:
🥳 Sophia Skelly takes the wheel to author our second guest blog (and create some super cool illustrations)!
🗓️ “A decade has passed since Kernza’s debut in the commercial market, and scientists, farmers, and food companies are still working hard to hone its value proposition.“
What You’ll Learn:
Kernza’s Commercial Journey To Date
Sophia’s Top Lessons Learned
Her Reccomendations 4 More Commercial Success
🙋♂️ We are hoping to feature a guest blog post every week.
📧 Drop me a line if you have something to share at the intersection of regenerative agriculture and CPG.
ReGen Brands Market Research: (ICYMI)
👉 Better Marketing Insights = Increased Awareness + Demand
👉 Why does it matter and what do we need to do differently?
(What super smart people are saying about this blog ⬇️)
Thank you, Tina!
ReGen Brand News:
The initiative will bring regenerative agriculture practices to over 100,000 acres of farmland.
As part of its detailed roadmap to achieve net zero emissions by 2050, the company aims to source 20% of its key ingredients through regenerative agricultural methods by 2025 and 50% of its key ingredients by 2030.
Nestlé North America CEO Steve Presley talks to Yahoo Finance about their regen ag initiatives (starts at 6:00)
Credit: Nestlé
A great share from our legendary friend, Jessie!
Economic challenges are making it harder for regional + regenerative infrastructure to develop in rural America.
This article does a great job illustrating the current issues.
Credit: Wall Street Journal
Credit: Mario Tama / Getty Images
Key Focus Areas:
Establish and advance a Soil Carbon Monitoring and Research Network with a perennial biomass component
Establish and advance a Greenhouse Gas Research Network
Expand data management, infrastructure and capacity
Improve models and tools for assessing greenhouse gas outcomes at operational, state, regional, and national scales
Improve NRCS conservation practice standards and implementation data to reflect greenhouse gas mitigation opportunities
Improve temporal and spatial coverage of national conservation activity data
Strengthen the Greenhouse Gas Inventory and Assessment Program of USDA
🏃♂️ Quick Hits:
🕺 But wait, there’s more!
”When I started making the change, I had no debt and the business was consistently profitable, it wasn’t a big business, $1 million, $2 million a year, but it was consistently profitable. So, we took all those risks and made our investments, and paid for some profitable years. But in recent years, we’ve been far less profitable. We’re working to improve our situation.”
ReGen Brand Jobs:
🥛 Alexandre Family Farm is looking for a Western Regional Sales Manager
🥫 Danone is hiring a Project Manager for regen ag implementation
🍚 Lundberg Family Farms is looking for a Process Project Engineer
🦬 Force of Nature is hiring a Creative Director, VP of Marketing, Senior Accountant, Staff Accountant, & AR / AP Specialist
Fun Stuff:
Kiss The Ground has kicked off a new series called Stories of Regeneration, featuring the inspiring journeys of farmers who have embraced regenerative practices and experienced profound positive change.
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