The ReGen Brands Weekly - Volume 25

The ReGen Brands Weekly

Weekly episodes, news, and insights from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:

No episode this week because we took a break for July 4th!

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Do It GIF - Starsky & Hutch

(Please) 😉

AC’s Insights:

  • 🧐 What can we learn from the latest consumer data about marketing regenerative CPG?

  • 👉 I break down 4 slides from NielsenIQ and share what they mean for regenerative brands:

7 Data-Backed Insights For Selling Regenerative CPG Products

Selling New ReGen Ingredients:

  • 🥳 Sophia Skelly takes the wheel to author our second guest blog (and create some super cool illustrations)!

  • 🗓️ “A decade has passed since Kernza’s debut in the commercial market, and scientists, farmers, and food companies are still working hard to hone its value proposition.“

What You’ll Learn:

  1. Kernza’s Commercial Journey To Date

  2. Sophia’s Top Lessons Learned

  3. Her Reccomendations 4 More Commercial Success

5 Lessons Learned from Commercializing Kernza®

🙋‍♂️ We are hoping to feature a guest blog post every week.

📧 Drop me a line if you have something to share at the intersection of regenerative agriculture and CPG.

ReGen Brands Market Research: (ICYMI)

  • 👉 Better Marketing Insights = Increased Awareness + Demand

  • 👉 Why does it matter and what do we need to do differently?

Selling Regenerative Products Starts With Innovative Market Research (that no one is doing yet)

(What super smart people are saying about this blog ⬇️)

Tina Owens LinkedIn Comment

Thank you, Tina!

ReGen Brand News:

Nestle Wheat Field

Credit: Nestlé

  • A great share from our legendary friend, Jessie!

  • Economic challenges are making it harder for regional + regenerative infrastructure to develop in rural America.

  • This article does a great job illustrating the current issues.

Maine Grain Production Facility

Credit: Wall Street Journal

Soil Photo

Credit: Mario Tama / Getty Images

Key Focus Areas:

  1. Establish and advance a Soil Carbon Monitoring and Research Network with a perennial biomass component

  2. Establish and advance a Greenhouse Gas Research Network

  3. Expand data management, infrastructure and capacity

  4. Improve models and tools for assessing greenhouse gas outcomes at operational, state, regional, and national scales

  5. Improve NRCS conservation practice standards and implementation data to reflect greenhouse gas mitigation opportunities

  6. Improve temporal and spatial coverage of national conservation activity data

  7. Strengthen the Greenhouse Gas Inventory and Assessment Program of USDA

🏃‍♂️ Quick Hits:

🕺 But wait, there’s more!

”When I started making the change, I had no debt and the business was consistently profitable, it wasn’t a big business, $1 million, $2 million a year, but it was consistently profitable. So, we took all those risks and made our investments, and paid for some profitable years. But in recent years, we’ve been far less profitable. We’re working to improve our situation.”

Will Harris

ReGen Brand Jobs:

Fun Stuff:

Kiss The Ground has kicked off a new series called Stories of Regeneration, featuring the inspiring journeys of farmers who have embraced regenerative practices and experienced profound positive change.

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