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The ReGen Brands Weekly - Volume 19

The ReGen Brands Weekly - Volume 19

June 06, 2023

Weekly episodes, recaps, and news from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:

Highlights:

🦬 Why Jon fell in love with bison
🤠 When he met Brittany and went all-in on ranching
😯 Growing their operations from 240 acres to 10,000+
🔥 Bringing bison mainstream through ready-to-eat products
⭐ Their regenerative practices + systems
🤔 Why Jon believes only animal foods are truly regenerative
🧑‍🌾 How raising bison is so different than cattle
💯 Why truth & taste are your biggest marketing assets
💥 Building on-farm experiences to drive consumer connection

“Consumers are incredibly smart and underestimated by a lot of brands. They care more about what they put in their body and will hunt to the ends of the earth to find the right thing. And that's where our brand sits – with the consumer that really cares, who’s interested and willing to investigate. They want the absolute best that they can find and they want to know that the product is real and honest. We created a brand to capture and serve people better, and to stop giving away the margin for all of our hard work.”

Jon Sepp

Recap:

Don’t have time for the full episode? 😵‍💫
Check out the recap! 🙃
Everything you need to know (+ funny GIFs) in less than 5 minutes. 🥳

ReGen Brands Recap #34

Ready-To-Eat Regenerative Bison

ReGen Brand News:

🤤 Artisan Tropic has launched small-batch Chocolate Covered Golden Berries that are available exclusively online and only for a limited time
- “We took Organic Dried Golden Berries and covered them in Single-Sourced Regeneratively Grown Cacao, making this one-of-a-kind treat that allows nature's perfect flavors to thrive!”

Credit: Artisan Tropic

🚀 Force of Nature products are now available NATIONWIDE at Whole Foods
- Find your nearest store location here
🥚 Handsome Brook Farms Partners with Soil Carbon Initiative to Implement Regenerative Agriculture on Pasture-Raised Organic Layer Hen Farms
- Handsome Brook Farms joined Soil Carbon Initiative’s Pilot Program as a ‘Founding Company’ to help shape SCI’s future program design and to achieve the soil health goals outlined in its 4-year USDA Conservation Innovation Grant (CIG) titled Regenerative Egg Farming Project (REFP).
- Through REFP, five Handsome Brook Farms growers in Kentucky are adopting regenerative practices, formerly seen as cost-prohibitive, including tree and shrub establishment in the pasture, cross-fencing to promote vegetative cover, more robust rotational grazing strategies, and building manure storage structures.

Credit: Handsome Brook Farms

🍺 Good things are taking root as Guinness continues its regenerative agriculture pilot
- Since launch, they’ve recruited 44 farms across Ireland to participate.
- “The carbon footprint of growing spring barley across our participating farms is lower than other international studies. Of this carbon footprint, almost three quarters is from the use of nitrogen fertiliser.”
🍞 PACHA is raising money to support their nationwide launch into Whole Foods
- PACHA is a San Diego-based food company that makes organic, gluten-free buckwheat bread. This bread is unlike any other -- made from whole, sprouted seeds, sourced from regenerative buckwheat farms, and packaged in 100% home-compostable materials. PACHA is out to make a change in the way we feed our people and care for our planet.

Credit: PACHA

But wait there’s more… (from our non-food & bev friends)

🫶 The Investing In Regenerative Agriculture And Food Podcast (must subscribe) recently interviewed two badass female founders we love that are working on regenerative textiles & personal care.

➡️ Check out this interview with Cate Havstad-Casad of Range Revolution to learn about the massive opportunities in the fashion industry beginning with leather from wasted and regenerative hides

➡️ And this interview with Claire Crunk of Trace to learn about the possibilities for natural and regenerative fibers to lead the way in feminine and menstrual care