- The ReGen Brands Weekly
- The ReGen Brands Weekly - Volume 18
The ReGen Brands Weekly - Volume 18
Weekly episodes, recaps, and news from the world of regenerative CPG
Brought to you by The ReGen Brands Podcast
This Week’s Episode:
🌊 Pat’s deep family ties in conservation + journey in seafood
💰 Why we need brands to drive demand for kelp farming
🤔 Why they started with kelp chips
🧺 Developing their first products through farmers markets
➕ Why kelp farming is the only net-positive aquaculture
🤩 Helping reverse the loss of natural kelp habitat
🙅 Why they don’t use a co-manufacturer
⭐ Designing products around sustaining consumer trends
🦸 How to build a set of superfans at every store
🔥 The imperative for regen brands to cross-promote
Don’t have time for the full episode? 😵💫
Everything you need to know (+ funny GIFs) in less than 5 minutes. 🥳
A Dearth of Dollars (A Tale In 3 Parts):
Capital invested is expected to drop by 41% and deal count by 34%. Capital invested into food is expected to drop significantly to the tune of 49%.
“Regenerative agriculture has become an inescapable buzzword in CPG over the past few years. Venture money, already in short supply, seems even harder to come by for the emerging regen space.”
I’ll give you a hint…
ReGen Brand News:
While 20% of US adults are familiar with the term “regenerative agriculture,” only 4% grasp its true significance.
My take: Huge opportunity for brands to connect the numbers on the right with the one on the left to grow it exponentially. (graphic below)
Verde is now supporting 47 verified regenerative land bases, including more than 100,000 hectares (or 247,105 acres).
One of the brand’s vineyards in France has achieved organic certification and two vineyards in Argentina are now Regenerative Organic Certified (ROC).
This includes partnering with the Regenerative Organic Alliance which has recently certified Wildway’s coconut products.
During the transition period farmers should expect a loss of nearly $40 per acre due to decreased crop yields and capital outlays for equipment. Support options include cost-share programs, sustainable leases, improved insurance terms, regenerative crop warranties, government subsidies, price premiums and lending programs.
Consumer packaged goods companies could work with their suppliers to offer a price premium to farmers.
“Regenerative agriculture is the production of food and fiber from the biological life of the world’s land and waters through managing simultaneously the indivisible complexity of human organizations, economy, and nature to sustain all businesses, economies, and civilization.”
But wait there’s more!!
(Same headlines as last week but with more info)
ReGen Brand Jobs:
🥖 Wildfarmed is looking for a New Product Development Manager in the UK
🐓 The Regenerative Agriculture Alliance is hiring a Farm Enterprise & Engagement Director
🌊 Atlantic Sea Farms is looking for a Chief Growth Officer
🍄 Ancient Nutrition is hiring a Social Media Designer
🥛 Danone is looking for a Project Manager for regen ag implementation
🦬 Force of Nature is hiring for 4 new roles: VP of Marketing, Senior Accountant, Staff Accountant, & AR / AP Specialist
Me after interviewing our second kelp-based brand 😂
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