The ReGen Brands Weekly - Volume 16

The ReGen Brands Weekly

Weekly episodes, recaps, and news from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:


  • 🤯 Jordan overcoming 18 illnesses + writing 3 books

  • 💥 Starting and scaling Garden of Life

  • 🧑‍⚕️ Co-Founding Ancient Nutrition with Dr. Axe

  • 🌟 Saving The World With Superfoods & The R.A.N.C.H Project

  • 🐃 Their 2 ROC Farms in Missouri & Tennessee

  • 🥇 The world’s 1st ROC supplement line

  • 💪 Why building soil is like building muscle

  • 🤝 The need to build more B2B regen supply

  • 🔭 Getting to 100 Renegerartive Organic Certified SKUs

  • 🏪 Why retailers need to step up for regen brands

“If you don't have something to strive for, you're not going to hit anything meaningful. I am going to be a big voice against greenwashing because I am risking a lot, betting a lot, and making a stand that if we don't make great progress, our grandchildren may not be able to eat. Not everybody has to be ROC, but don't give up on the highest standard because if you do, all of your competitors who are greenwashing are going to come and take your market share. Eventually, you have to stand for something.”

Jordan Rubin


  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know (+ funny GIFs) in less than 5 minutes. 🥳

ReGen Brand News:

Credit: Grand View Research

  • The global regenerative agriculture market size was estimated at USD 924.0 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 15.7% from 2023 to 2030.

    • “Nowadays, consumers seek healthy and nutritious food and those that are environmentally sustainable and support local communities. Consequently, several food companies are now promoting their products as being produced using regenerative practices, which has become a potent marketing tool. Consumers are willing to pay a premium price for food products that resonate with their values. As a result, more and more food companies are adopting these sustainable practices, contributing to the greater awareness and adoption of these practices across the food industry.”

  • 💧 In the face of a historic drought, gardeners and small farmers across Arizona are growing produce with a surprisingly scant amount of a precious ingredient: water.

Credit: New York Times

Fun Stuff:

What is regenerative agriculture…?

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