The ReGen Brands Weekly - Volume 16

This Week’s Episode:

Highlights:

• 🤯 Jordan overcoming 18 illnesses + writing 3 books

• 💥 Starting and scaling Garden of Life

• 🧑‍⚕️ Co-Founding Ancient Nutrition with Dr. Axe

• 🌟 Saving The World With Superfoods & The R.A.N.C.H Project

• 🐃 Their 2 ROC Farms in Missouri & Tennessee

• 🥇 The world’s 1st ROC supplement line

• 💪 Why building soil is like building muscle

• 🤝 The need to build more B2B regen supply

• 🔭 Getting to 100 Renegerartive Organic Certified SKUs

• 🏪 Why retailers need to step up for regen brands

Recap:

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know (+ funny GIFs) in less than 5 minutes. 🥳

ReGen Brand News:

• 📈 Global regenerative agriculture market expected to be $2.9B+ by 2030

• The global regenerative agriculture market size was estimated at USD 924.0 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 15.7% from 2023 to 2030.

  • “Nowadays, consumers seek healthy and nutritious food and those that are environmentally sustainable and support local communities. Consequently, several food companies are now promoting their products as being produced using regenerative practices, which has become a potent marketing tool. Consumers are willing to pay a premium price for food products that resonate with their values. As a result, more and more food companies are adopting these sustainable practices, contributing to the greater awareness and adoption of these practices across the food industry.”

• 💧 In the face of a historic drought, gardeners and small farmers across Arizona are growing produce with a surprisingly scant amount of a precious ingredient: water.

• The article profiled Oatman Farms and their work at Oatman Flats Ranch.

  • “Their work is inspiring. And if the rest of the state can follow their example, fast-growing Arizona could serve as a model of how the Southwest can survive a water crisis that is only getting worse.”

• 👩‍🌾 Without Farmers at the Center, Regenerative Agriculture Will Be a Slogan Not a Solution

  • But to unleash the potential of regenerative agriculture, farmers, Indigenous Peoples, and other land stewards must be front and center in articulating a vision and setting direction for regenerative agriculture.

• 👩‍🔬 Nestlé announced it has officially inaugurated the Institute of Agricultural Sciences in Switzerland to help advance sustainable food systems by delivering science-based solutions in agriculture.

  • At the new institute, Nestlé experts screen and develop solutions in key focus areas such as plant science, agricultural systems and dairy livestock.

  • The institute is also working with farmers to trial regenerative agriculture practices to improve soil health and encourage biodiversity.

• 🥤 The junk-food executive working on regenerative farming

  • “We need farmers to successfully farm and to keep farming. So the resilience of our supply chain is essential. And so how do I make clear to our business people the importance of supporting and bringing regenerative practices? Because without crops, we don’t have business.”

  • “We know that regenerative farmers have more resilience, less risk, usually actually have higher yields once they get through the first few years.”

  • To really put those into place takes three things. There’s a financial challenge to it. There’s a technical challenge. The third is social, cultural.

• 🥞 Ojaswe has launched a crowd-funding campaign on NuMarket to support their next phase of growth!

  • Ojaswe is a regenerative food company, founded & led by a queer woman of color. They believe that climate activism and delicious food can go hand in hand, and they want to make it easy to stock your kitchen with regenerative staples.

  • They’re looking to raise $10,000 - to fund more delicious, climate-friendly food, events, and more! See more from their Founder, Ash, here.

• 📤 Applications are open for the Food Finance Institute’s 2023 Fellows Program.

  • This national program serves Food, Beverage, Technologies, Value-Added Agriculture, and Processing businesses.

  • It supports food-focused entrepreneurs through the process of building an investible business model which includes a financing strategy unique to your business, to grow and scale.

Fun Stuff:

What is regenerative agriculture…?

Check out the diversity of answers from regen brands at Expo West!