The ReGen Brands Weekly - Volume 15

The ReGen Brands Weekly

Weekly episodes, recaps, and news from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:


  • 😷 Joe & Serenity’s personal health journeys

  • 🥩 Starting the world’s first paleo baby food brand

  • 📚 Why the research shows babies need animal-based foods

  • 🐮 Grass-fed regenerative meat vs Organic feedlot meat

  • 😡 Our alarming child nutrition crisis

  • 🥛 Designing baby food to mimic breast milk

  • 🤝 Getting help from Katie & Taylor @ EPIC

  • 🤩 Selling 30 MILLION regen baby food pouches

  • 🏷️ Working with the Clean Label Project

  • 🔥 Why regen brands need to market together

“All of this stuff is diet related, and the crisis is starting in infancy right at the baby food aisle. Consumers see what’s available for their babies in the aisle and think that’s what babies need – fruit, some vegetables, no protein or fat. What was really interesting was how universal the science was. Everyone was clear that babies needed meat. Animal products were very important first foods for babies. Babies need fat. The calories from breast milk are half fat. It also said sugar was a real problem - that it was inflammatory and should be limited."

Joe Carr


  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know (+ funny GIFs) in less than 5 minutes. 🥳

ReGen Media:

We were light on news stories this week, so we wanted to highlight some recently released, captivating media pieces from our friends!

  • 🌎 Kiss The Ground’s “The Possibilities of Regeneration” explores the origins of regenerative agriculture, offering a story that is both new and ancient in its roots. Co-written and narrated by Lyla June Johnston, an Indigenous public speaker, artist, scholar, and community organizer, the film takes a holistic approach to regenerative stewardship, expanding the idea of regeneration beyond the principles popularized in the relatively young regenerative agriculture movement.

  • 🐮 Savory Institute’s “What Is Holistic Management?” highlights the ecological imperative of grazing animals and how we can manage them regeneratively. Holistic Management gives us the power to regenerate grasslands from an ecological, economic, and social perspective.

ReGen Brand Jobs:

Fun Stuff:

Our major takeaways:

  1. You aren’t regenerative if you don’t talk with your hands!

  2. We love this community!

  3. And we appreciate your support!

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