The ReGen Brands Weekly - Volume 13

This Week’s Episode:

Highlights:

• 🦘 The international inspiration for Lil Bucks

• 😎 Nutritional and agronomic benefits of buckwheat

• 😂 Calling farmers at home to buy buckwheat

• 🤯 Countless reasons to build a domestic market for buckwheat

• 🏄 Being inspired by “Let My People Go Surfing”

• 💥 Creating a product line that works for the mass market

• 😍 Committing to regenerative, US-grown buckwheat

• 🚜 Working with A-Frame Farm & Mad Ag

• 🏅 The value of Regenerative Organic Certified®

• 💰 Unique financing needs when contracting regen supply

Recap:

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know (+ funny GIFs) in less than 5 minutes. 🥳

Outlaws Wanted:

ReGen Brand News:

• KIND Pledges to Exclusively Source Almonds from Farms Leveraging Regenerative Agriculture Practices by 2030.

  • KIND purchases millions of pounds of almonds each year, so they have decided to test and learn how to grow its number one ingredient more sustainably by launching the KIND Almond Acres Initiative. KIND is enrolling 500 acres of orchards into its own pilot program. The harvest from these areas will make up 10 percent of KIND’s almond supply chain.

  • More coverage from GreenBiz here.

• Why General Mills is embarking on a farmer-driven regenerative agriculture strategy

  • The company calls regenerative agriculture the “most promising solution to reach our climate goals.”

  • In 2022, it adopted an additional 120,700 acres of regenerative farmland, bringing its total to 235,000 acres.

• Sprouts Farmers Market Partners with Ancient Nutrition on Climate-Friendly Regenerative Farming Approach.

  • As of May 2022, Sprouts has diverted over 362,000 pounds of food waste to Ancient Nutrition farms. Sprouts is contributing food waste diverted from its stores for composting and for feeding more than 3,000 cows, water buffalo, chickens, and ducks on Ancient Nutrition’s farms.

• Homegrown Organic Farms’ stone fruit program will be fully Regenerative Organic Certified this year.

  • The company will also unveil new stone fruit packaging this summer. Bag offerings and marketing stickers feature a scannable QR code that will take consumers to the field.

• Lotus Foods Co-Founders Honored with 2023 MO 100 Top Impact CEO Award for Their Leadership in Organic and Regenerative Rice Farming.

  • The award, from Big Path Capital, recognizes Co-Founders / Co-CEOs Caryl Levine and Ken Lee’s work leading the way in promoting organic and regenerative rice farming practices.

Bonus Content: Check out some cool numbers from the Regenerative Organic Alliance on what they’ve achieved since launching their pilot in 2018:

Bonus Content: A new study shows that pasture-finishing of bison improves animal metabolic health and potential health-promoting compounds in meat

ReGen Brand Jobs:

• 🦬 Force of Nature is hiring for 4 new roles: VP of Marketing, Demand Planner / Sales Analyst, Staff Accountant, & AR / AP Specialist

• 🥭 Sol Simple is looking for a Business and Financial Development Analyst

• 🌾 Oatman Farms is hiring a Manufacturing and Supply Chain Management Lead

• 🌊 Atlantic Sea Farms is looking for a Chief Growth Officer

• 🍝 Patagonia Provisions is hiring a Brand Lead for Seafood & Pasta

• 🍚 Lundberg Family Farms is looking for a Staff Accountant & Supply Chain Optimization Manager

Fun Stuff:

😍 Enjoying the views and vibes at Force of Nature’s “What Good Shall I Do” Event

😂 Summarize Episode 27 in 1 meme