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The ReGen Brands Weekly - Volume 13

The ReGen Brands Weekly - Volume 13

Weekly episodes, recaps, and news from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This edition is sponsored by Third Street.

😱 How do you create 40 MILLION earned media impressions for $5,000?

🤩 You work with Third Street.

Interested in connecting with the Third Street team? Email me!

This Week’s Episode:

Highlights:

🦘 The international inspiration for Lil Bucks
😎 Nutritional and agronomic benefits of buckwheat
😂 Calling farmers at home to buy buckwheat
🤯 Countless reasons to build a domestic market for buckwheat
🏄 Being inspired by “Let My People Go Surfing”
💥 Creating a product line that works for the mass market
😍 Committing to regenerative, US-grown buckwheat
🚜 Working with A-Frame Farm & Mad Ag
🏅 The value of Regenerative Organic Certified®
💰 Unique financing needs when contracting regen supply

“I found these organic buckwheat farmers from a list online and started calling them. Some of them spent an hour on the phone with me telling me about the U.S. agriculture system and how they’d love to grow buckwheat. But there wasn’t a big market for it, and some of them had grown buckwheat even at a loss just to improve their soil health. I said cool, I’ll make a market for you – how hard can it be!?”

Emily Griffith

Recap:

Don’t have time for the full episode? 😵‍💫
Check out the recap! 🙃
Everything you need to know (+ funny GIFs) in less than 5 minutes. 🥳

ReGen Brands Recap #27

Building America's Buckwheat Brand

Outlaws Wanted:

Outlaw Ventures is looking for 1-2 Co-Founders and fellow Managing Directors to build a $30M venture fund investing in seed-stage regen CPG.

🥇 Ideal Profile #1: Someone with 5+ years of combined investment banking and VC / PE experience with food, agriculture, or CPG exposure.

🥈 Ideal Profile #2: Someone with deep operating expertise in CPG that is looking to lead portfolio management efforts.

Sound like you? ➡️ APPLY HERE

Sound like someone you know? ➡️ SHARE THE JD

ReGen Brand News:

KIND Pledges to Exclusively Source Almonds from Farms Leveraging Regenerative Agriculture Practices by 2030.
- KIND purchases millions of pounds of almonds each year, so they have decided to test and learn how to grow its number one ingredient more sustainably by launching the KIND Almond Acres Initiative. KIND is enrolling 500 acres of orchards into its own pilot program. The harvest from these areas will make up 10 percent of KIND’s almond supply chain.
- More coverage from GreenBiz here.

Credit: KIND

Why General Mills is embarking on a farmer-driven regenerative agriculture strategy
- The company calls regenerative agriculture the “most promising solution to reach our climate goals.”
- In 2022, it adopted an additional 120,700 acres of regenerative farmland, bringing its total to 235,000 acres.
Sprouts Farmers Market Partners with Ancient Nutrition on Climate-Friendly Regenerative Farming Approach.
- As of May 2022, Sprouts has diverted over 362,000 pounds of food waste to Ancient Nutrition farms. Sprouts is contributing food waste diverted from its stores for composting and for feeding more than 3,000 cows, water buffalo, chickens, and ducks on Ancient Nutrition’s farms.
Homegrown Organic Farms’ stone fruit program will be fully Regenerative Organic Certified this year.
- The company will also unveil new stone fruit packaging this summer. Bag offerings and marketing stickers feature a scannable QR code that will take consumers to the field.
Lotus Foods Co-Founders Honored with 2023 MO 100 Top Impact CEO Award for Their Leadership in Organic and Regenerative Rice Farming.
- The award, from Big Path Capital, recognizes Co-Founders / Co-CEOs Caryl Levine and Ken Lee’s work leading the way in promoting organic and regenerative rice farming practices.

Bonus Content: Check out some cool numbers from the Regenerative Organic Alliance on what they’ve achieved since launching their pilot in 2018:

Credit: Regenerative Organic Alliance

Bonus Content: A new study shows that pasture-finishing of bison improves animal metabolic health and potential health-promoting compounds in meat