The ReGen Brands Weekly - Volume 12

This edition is sponsored by Third Street.

👉 The world’s first and only Attention Agency™, Third Street is an award-winning advertising and marketing firm helping accelerate the growth of CPG and B2B brands globally.

Interested in connecting with the Third Street team? Email me!

This Week’s Episode:

Highlights:

• 🤝 The many entities creating a regenerative poultry ecosystem

• 😡 Processing challenges for small farmers

• 💭 Regi’s learnings from the theories of nation building

• 🤯 How cheap chicken is extractive

• 😧 The pitfalls of designing from a homocentric perspective

• 🏆 Tree-Range’s scalable and flexible production system

• 🦖 Why chickens are actually just little dinosaurs

• 💥 The importance of building a consumer-facing brand

• 🤩 A vision for 20 enterprise sectors in one ecosystem

• 🔥 The importance of affinity groups and collective action

Recap:

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know (+ funny GIFs) in less than 5 minutes. 🥳

ReGen Brand News:

• Medlock Ames is now Regenerative Organic Certified

• Troon Vineyard is the second vineyard in the world — and fourth farm overall — to receive the Regenerative Organic Alliance’s Regenerative Organic Certified Gold designation. 

ReGen Brand Jobs:

• 🌊 Atlantic Sea Farms is looking for a Chief Growth Officer

• 🫘 SIMPLi is hiring a Director of Supply Chain, Foodservice Sales Manager, & Food Safety Quality Assurance Manager

• 🍝 Patagonia Provisions is looking for a Brand Lead for Seafood & Pasta

• 🍚 Lundberg Family Farms is hiring a Staff Accountant, Supply Chain Optimization Manager & Facilities Manager

Fun Stuff:

🤠 See you this weekend? (Event Link)

👉 If you’re attending, drop me a note + let’s chat there!

📍 In the Austin area on Thursday night?

🍻 If you’re working in CPG, regenerative agriculture, etc. join us at the Sour Duck!