The ReGen Brands Weekly - Volume 11

This edition is sponsored by Third Street.

👉 The world’s first and only Attention Agency™, Third Street is an award-winning advertising and marketing firm helping accelerate the growth of CPG and B2B brands globally.

Interested in connecting with the Third Street team? Email me!

This Week’s Episode:

Highlights:

• ✨ What are Chakra Chai and the chakras of the body?

• 😯 Kyle and AC’s experience using the products

• 🎯 How to choose your Chakra Chai

• 🖤 Arta: the inspiration behind Chakra Chai

• 🏔️ Commercializing a CPG based on consciousness

• 💥 Why we have to fund emerging regen brands

• 👎 The pitfalls in “proof of concept”

• 🌟 The imperative to move from extraction to regeneration

• 🙏 Modeling support systems from Indigenous wisdom

• ❤️ Why we need to move from the head to the heart

Recap:

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know (+ funny GIFs) in less than 5 minutes. 🥳

ReGen Brand News:

• Anytime Spritz is a new-to-market "farm-to-can" cocktail. The spritzes' vodka is created with 100% regenerative wheat, grown to cultivate soil health and remove carbon from the atmosphere.

• The a2 Milk Company™ has expanded into grass-fed milk in the U.S. with two new products that are Certified Regenerative by AGW.

• Manitoba Harvest is debuting the brand’s first Regenerative Organic Certified™ Hemp Hearts exclusively at select Whole Foods.

• More details on SIMPLi’s exclusive national rollout of ROC items with Whole Foods.

• General Mills has announced new partnerships with the Rodale Institute and American Farmland Trust to advance the company’s 2030 regenerative agriculture goals.

• Heather Terry of GoodSAM Foods has been named to Inc. Magazine's Female Founders 200 list.

ICYMI:

The biggest problem in regenerative agriculture that no one wants to talk about:

We’re too obsessed with farmers and farmland transition, and we’re failing our emerging brands because of it.

Read more here.

🗣 Agree? Disagree? Let me know what you think!

ReGen Brand Jobs:

• 🫘 SIMPLi is hiring a Director of Supply Chain, Foodservice Sales Manager, & Food Safety Quality Assurance Manager

• 🍝 Patagonia Provisions is looking for a Brand Lead for Seafood & Pasta

• 🍚 Lundberg Family Farms is hiring a Supply Chain Optimization Manager & Facilities Manager

Fun Stuff:

Lundberg Family Farms has announced their “World Of Regeneration Sweepstakes” where you can win a trip to visit their farm.

Details on how to enter the contest are here!