The ReGen Brands Weekly - Sponsor Spotlight 1

The ReGen Brands Weekly

Weekly episodes, recaps, and news from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

Sponsor Spotlight:

#28 - Sean Smith @ Third Street

Highlights:

  • šŸ„³ Introducing our FIRST-EVER Sponsor: Third Street

  • šŸ¤© What is an ā€œAttention Agencyā€

  • šŸ¤ Why all business is not B2C or B2B but P2P

  • šŸ¤” Marketing Challenges 4 Regen Brands

  • šŸ˜ Third Streetā€™s work rebranding Sunfed Ranch

  • šŸ”„ Tapping into the ā€œessenceā€ of a brand

  • šŸŽÆ The ā€œAscendā€ process & ā€œBrand Wheelā€

  • šŸ’« Marketing to Gen Z vs Millenials

  • šŸ˜Ž Why people want to be enlightened not educated

  • āš” How collective action will scale regenerative brands

ā€œStop 10 people on the street and ask them if theyā€™ve heard of regenerative agriculture. Research finds that about 19% of consumers will be familiar with the term but even fewer can explain what it actually means. Even if we say, itā€™s better for you, better for the planet, better for the farmer and the animals, we still havenā€™t gotten to the essence of ā€œWhatā€™s in it for me?ā€

Sean Smith

Recap:

  • Donā€™t have time for the full episode? šŸ˜µā€šŸ’«Ā 

  • Check out the recap!Ā šŸ™ƒĀ 

  • Everything you need to know (+ funny GIFs) in less than 5 minutes. šŸ„³

ReGen Brands Recap #28

Helping Brands Take "The Third Street"

Show Highlights:

This is BRILLIANT!!

Emerging regenerative brands need creative campaigns like this that deliver exponential ROI.

šŸ¤Æ $5,000 for 60 MILLION earned media impressions!

We have the best story to tell, so letā€™s turn creativity into currency.

So fun to get under the hood on Third Streetā€™s partnership with SunFed Ranch!

What has SunFed achieved since?

  • šŸ¤‘ 3x company revenue

  • šŸ¤Æ 21,672% increase in social engagement YOY

  • šŸ˜Æ 5x store count over the previous 2 years combined

There is a long list of unique marketing challenges and opportunities for regenerative brands and products.

Sean and I dive deep into this topic in the episode.

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