The ReGen Brands Weekly - Sponsor Spotlight 1

The ReGen Brands Weekly

Weekly episodes, recaps, and news from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

Sponsor Spotlight:

#28 - Sean Smith @ Third Street

Highlights:

  • 🥳 Introducing our FIRST-EVER Sponsor: Third Street

  • 🤩 What is an “Attention Agency”

  • 🤝 Why all business is not B2C or B2B but P2P

  • 🤔 Marketing Challenges 4 Regen Brands

  • 😍 Third Street’s work rebranding Sunfed Ranch

  • 🔥 Tapping into the “essence” of a brand

  • 🎯 The “Ascend” process & “Brand Wheel”

  • 💫 Marketing to Gen Z vs Millenials

  • 😎 Why people want to be enlightened not educated

  • ⚡ How collective action will scale regenerative brands

“Stop 10 people on the street and ask them if they’ve heard of regenerative agriculture. Research finds that about 19% of consumers will be familiar with the term but even fewer can explain what it actually means. Even if we say, it’s better for you, better for the planet, better for the farmer and the animals, we still haven’t gotten to the essence of “What’s in it for me?”

Sean Smith

Recap:

  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know (+ funny GIFs) in less than 5 minutes. 🥳

Show Highlights:

This is BRILLIANT!!

Emerging regenerative brands need creative campaigns like this that deliver exponential ROI.

🤯 $5,000 for 60 MILLION earned media impressions!

We have the best story to tell, so let’s turn creativity into currency.

So fun to get under the hood on Third Street’s partnership with SunFed Ranch!

What has SunFed achieved since?

  • 🤑 3x company revenue

  • 🤯 21,672% increase in social engagement YOY

  • 😯 5x store count over the previous 2 years combined

There is a long list of unique marketing challenges and opportunities for regenerative brands and products.

Sean and I dive deep into this topic in the episode.

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