#77 - 🚨 Announcing Our New ReGen Brands Ecosystem 🚨

Our Big Announcement:

💥 ReGen Brands Launches Ecosystem to Provide Education, Community, and Financing for CPG Brands Supporting Regenerative Agriculture

• The ReGen Brands ecosystem features non-profit and for-profit entities dedicated to nourishing brands that regenerate life.

• We believe a regenerative farming transition requires a regenerative CPG transition - because regeneration won’t happen without market demand.

• This new ecosystem will feature three entities: ReGen Brands Institute, ReGen Brands Coalition, and ReGen Brands Capital.

The State of Regenerative CPG Report:

🔥 Our inaugural report, The State of Regenerative CPG – Successes, Challenges, and Opportunities for Collective Action, was released today in conjunction with the launch of our new ecosystem.

• Our inaugural report synthesizes ReGen Brands' proprietary learnings from almost three years studying regenerative CPG, including 80 podcast episodes interviewing brand executives and other key ecosystem stakeholders.

• It is designed to help you understand the ways regenerative brands are winning today along with the key challenges they face on the road to additional progress.

News:

🌍 ALIVE Ventures is Now Backing GoodSAM to Support Regenerative Farming Efforts in Latin America and Africa

• GoodSAM supports smallholder farmers practicing sustainable farming to access the US market. Recently, they secured the first close of their Series A equity round, backed by Acumen Latam Impact Ventures, Desert Bloom, Connecticut Innovations, and others.

• GoodSAM aims to expand regenerative farming across Latin America and Africa, helping farmers adopt sustainable practices and building a more equitable food economy. The funding will also scale their operations for broader distribution of ethically sourced products in the US.

🫒 Atalanta Expands Specialty Portfolio with Acquisition of Big Picture Foods™

• Atalanta Corporation has acquired Big Picture Foods™, enhancing its specialty food portfolio with high-quality, sustainably sourced Mediterranean products, including naturally fermented organic olives, peppers, and capers.

🍼 Babylife Organics Has Launched Regenerative Organic Certified® Baby Food, Free of Toxic Heavy Metals

• Babylife Organics is the first and only baby food company to receive ROC™ certification, and it leads the industry by testing for heavy metals at four supply chain stages while publishing detailed results for each batch via QR codes on the packaging.

• Their products meet or exceed strict European Union and Clean Label Project standards for heavy metals, sourcing ingredients from regenerative organic farms in Turkey to ensure cleaner soil and minimal contamination.

• More coverage from New Hope & FoodNavigator

Quick Hits:

🙏 Hickory Nut Gap sustained a great deal of damage from Hurricane Helene - please consider donating to their GoFundMe and sharing it with others.

⭐️ Recoup has launched nationwide in Sprouts Farmers Markets as part of a special Regenerative Organic Certified® display.

🧉 Guayakí Yerba Mate is leading business innovation with their Market-Driven Regeneration™ model.

🛒 SIMPLi Beans and Peruvian Salts are now available on Thrive Market.

🌿 Primally Pure has launched its Regenerative Hemp Skincare line, featuring regeneratively grown whole-flower hemp oil.

🍌 Fairtrasa and Migros have introduced the world's first Regenerative Organic Certified® bananas, making them the first supermarket to offer ROC™ bananas.

🍇 Leckford Estate has become the first vineyard and orchard in the UK to receive Regenified certification.

🍷 Bonterra Organic Estates continues to advocate for regenerative viticulture by sharing new data, showcasing their farm practices enhance soil health.