The ReGen Brands Weekly
Posts
#99 - Montana's Multi-Faceted Regenerative Meat Brand

#99 - Montana's Multi-Faceted Regenerative Meat Brand

April 08, 2025

Episode Highlights:

🤝 Why 3 ranching families united to start the brand
💥 Their unique corporate structure and multiple businesses
🔥 Why land and community are the same thing
🐺 How their ranching partners co-exist with wolves
💭 Building an experiential brand not tied to claims or certifications
👀 Their plans to add a grain-finished beef offering
🤯 Why downstream consolidation is the problem - not production
👎 Regulatory and financial barriers preventing regional meat processing
💯 Turning customers into citizens
👉 Their plans to triple rancher margins

“We all looked around the table and said, do you think that the current market situation will allow us to be profitable twenty years from now? This trajectory of the industry is not good, and so the status quo is riskier than any kind of innovation we might make to try to create a new market, a new brand, and diversify.”

- Cole

“What I think Old Salt can do is within ten years, I can triple producers' net margin just based on sending their animals through a regional supply chain connected regionally to customers.”

- Cole

Don’t have time for the full episode? 😵‍💫
Check out the recap! 🙃
Everything you need to know in less than 5 minutes. 🥳

15 Days to Episode 100. Let’s Celebrate — Together! 🥳

We’re halfway to our goal, and we’re humbly asking for your support.

Every donation to our first-ever fundraising campaign is tax-deductible and matched dollar-for-dollar to grow the ReGen Brands Institute — your home for regenerative CPG education.

🎂 Donate and get exclusive access to our LIVE community call celebration 100th episode celebration
🥩 Give $100+ for a chance to win a premium regenerative meat box
🎁 Become a $25+ monthly donor to enter our $1,000+ multi-brand giveaway

Let’s ring in this milestone together — with cake, connection, and a shared commitment to regeneration.

🥜 Philosopher Foods Is Raising Money On WeFunder!

Philosopher Foods is revolutionizing gut health snacks with Gut Nuts™ — the first and only fermented nuts! Tangy, umami-packed, and crunchy, these snacks support digestion while delivering bold flavor.
Revenue grew 28% to $1.1M (2023-2024), with a 53% repeat customer rate and projected 200% growth in 2025.
Products are already in 400+ stores (Whole Foods, Amazon, Thrive Market, and more), with Sprouts approval pending and a patent-pending process to protect innovation.

👉️ Check out the investment opportunity here

Credit: Philosopher Foods

^{_{This communication is for informational purposes only and does not constitute investment advice, an offer, or a solicitation to buy or sell any securities. Any investment carries risk, and you should do your own research and consult with a qualified financial advisor before making any investment decisions.}}

🎯 Regenerative Agriculture: What To Know Before Getting Certified

Anthony Corsaro urges startups to take a strategic approach when navigating regenerative agriculture certifications — emphasizing alignment with partners, ingredients, and brand values.
Regenerative agriculture can’t carry the full weight of a product’s appeal — consumers still prioritize taste, price, and healthfulness, with sustainability often acting as a brand differentiator rather than a purchase driver.
With no single governing standard and a fragmented certification landscape, consumer understanding of regenerative claims remains murky — making thoughtful storytelling and credibility-building essential for long-term brand loyalty.

Credit: Food Navigator

🤝 Sarilla Zero Proof Spritzers Debut in Sprouts Nationwide This Spring

Sarilla, a woman-owned regenerative beverage brand, is launching two zero-proof spritzers — Chamomile Lime and Hoppy Hibiscus — at Sprouts Farmers Market nationwide as part of the New Items Shelf of Innovation.
Designed by a long-time sober founder, these $2.99 functional spritzers offer clean, nonalcoholic alternatives made with organic botanicals, herbs, and no sugar, caffeine, or sweeteners — perfect for a health-forward happy hour.
With a limited-time launch, April 1 to June 1, and discounts available through Aisle and Instacart, Sarilla invites conscious consumers to experience an affordable, refreshing take on social sipping without the buzz.

Credit: Sarilla

🤝 The Royal Countryside Fund Partners with Regenified to Launch a New Regenerative Farming Program

The Royal Countryside Fund and Regenified have launched a new regenerative farming pilot in Herefordshire, offering free workshops and certification to help farmers enhance soil health, biodiversity, and long-term profitability.
Backed by compelling data — regenerative practices can boost farm margins by 31% over six years — the program aims to show how nature-aligned agriculture can strengthen both ecosystems and farm businesses.
With support from His Majesty The King and growing demand from UK farmers, this initiative signals a major step forward in bringing regenerative agriculture into the mainstream of British farming.

Credit: Regenified

🌱 SIMPLi has launched the first-ever Regenerative Organic Certified® chia seeds at Whole Foods Market, now available on shelves nationwide. This Earth Month, shoppers can enjoy this nutrient-dense, planet-friendly superfood — on sale through April 22. (LinkedIn ↗)

👕 Faherty is now making its best-selling Sunwashed Tee with Regenerative Organic Certified® cotton sourced from over 2,500 farming families in Peru — deepening its commitment to sustainable fashion. This collaboration with fashion activist Arizona Muse and her nonprofit Dirt highlights how regenerative agriculture can restore soil health while reshaping the clothing supply chain. (Forbes ↗)

⚖️ Consumers and ag professionals are at odds over who should fund regenerative agriculture, according to a new Purdue University report. While 70% of industry professionals support regen ag for its profitability and resilience benefits, most consumers are unwilling to pay more for regeneratively produced goods. (AgFunder News ↗)

🐮 Painterland Sisters is expanding access to their farm-fresh, organic skyr yogurt by landing on shelves at top retailers across the country. Shoppers can now find their products at Gelson's, Bristol Farms, Lunds & Byerly's, Festival Foods, Dave's Fresh Marketplace, United Market, and Busch's Fresh Food Market. (LinkedIn ↗)