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- #87 - What Does Trump 2.0 Mean For Regenerative Brands?
#87 - What Does Trump 2.0 Mean For Regenerative Brands?
Episode Highlights:
🇺🇸 What does Trump 2.0 mean for regenerative brands?
↗️ Will tariffs drive up COGS significantly?
👀 Is MAHA for real? What are we expecting?
💰 Will brand investment increase like it did in the first term?
😡 What Trump's win tells us about current consumer sentiment
💭 How anti-woke energy might affect marketing sustainability
📊 Key findings from Regenified’s new consumer research
👉 Why regenerative awareness is still so low
🚀 BIG recent wins from regenerative brands
🎁 Our regenerative gifts for the holidays
“How do we actually make these products more affordable and how can we have multi-stakeholder partnerships that make that a reality versus putting all the pressure on the farmer and the brand?”
“Consumers want to make their decisions quickly and have a specific seal or button that they trust. We need to create that uniform system under one umbrella so that people don't have to understand the seven different certifications out there.”
Don’t have time for the full episode? 😵💫
Everything you need to know in less than 5 minutes. 🥳
The average consumer still knows nothing about the term “regenerative”
But we're making progress…
True awareness among the general population is debated – a Kiss the Ground study found only 4% of US adults understand the significance of regenerative agriculture. Surveys of more sustainability-conscious consumers show higher results. A 2021 Hartman Group food trends report showed 57% of natural channel shoppers were aware of regenerative agriculture (up 10% from 2019). Farms, brands, and retailers are increasingly using the term: a 2022 study revealed that 548 brands used the term, up from 219 in 2019.
6️⃣ Regenerative brands drive retailer and consumer awareness which is essential for the regenerative movement
Our sixth takeaway for “How Regenerative Brands Are Winning Today”
👉 Learn more in our inaugural report: The State of Regenerative CPG – Successes, Challenges, and Opportunities for Collective Action
Strategic Growth Move: Flowers Foods acquires Simple Mills for $795 million, adding a scaled better-for-you snacking brand with significant growth potential and mainstream consumer appeal.
Market Diversification: Simple Mills’ leading products, including crackers, cookies, and baking mixes, bolster Flowers’ presence in the fast-growing health-conscious snacking market.
Financial and Operational Impact: The deal is expected to enhance Flowers’ net sales, EBITDA margins, and future innovation, while Simple Mills will operate as an independent subsidiary under its current leadership.
Credit: NOSH
🥨 Quinn reinvents the classic PB&J with its new PB&J Berry Pretzel Nuggets, a gluten-free, vegan snack made without corn, soy, wheat, or dairy. Inspired by founder Kristy Lewis's childhood love for peanut butter and jelly sandwiches, the launch taps into nostalgic flavors and on-the-go snacking trends. (Food Dive ↗)
✍️ KIND’s regenerative almond initiative has revealed key lessons in balancing innovation, like AI-powered beehives and subsurface irrigation, with challenges such as biodiversity impacts and farmer adoption. (Trellis ↗)
🍫 Dr. Bronner’s has unveiled redesigned wrappers for its Magic All-One Chocolate bars, featuring larger fonts, enhanced colors, and simplified flavor names to improve visibility and brand recognition. Alongside the redesign, the company announced its Swiss partner Maestrani Schokoladen will now oversee global distribution, streamlining operations for its regenerative organic chocolate line. (Candy Industry ↗)
🥩 Force of Nature is hiring a Product Safety & Quality Analyst
🫘 SIMPLi is looking for an Accounting Manager
🐮 Painterland Sisters is hiring a Senior Events & Partnerships Manager, Social & Marketing Coordinator, Graphic Designer, & Customer Experience Manager
🍺 Patagonia Provisions is looking for a Digital Lead
🍚 Lundberg Family Farms is hiring a Finance Director & Director of Sales Planning & Customer Marketing
1,200 regenerative acres farmed
1,000,000 pounds of regenerative food sold
and more!
