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- #86 - State of Regen CPG Report - Deep Dive 🤿
#86 - State of Regen CPG Report - Deep Dive 🤿
This Week’s Episode:
Episode Highlights:
💭 Why we wrote the report
💡 What we learned along the way
🚀 Unpacking how regen brands are winning today
🛑 Breaking down key challenges and calls to action
🏗️ What we’re building to help solve problems
“I love that part of regenerative ag and regen CPG - that you don't have to be trying to save the planet. You can be solely focused on taste and flavor and still end up with a regenerative product.”
“We have spent way too much time defining regenerative to consumers, and we need to move to marketing regenerative to a consumer. We've also spent way too much time trying to sell altruistic benefits. We need to start selling self-interested benefits that are very tangible to the individual person consuming the product.”
Recap:
Don’t have time for the full episode? 😵💫
Everything you need to know in less than 5 minutes. 🥳
One Step Closer Fund has published a new paper exploring and underlining the critical role that Consumer Packaged Goods (CPG) companies play in expanding the regenerative agriculture market
Credit: One Step Closer Fund
Quick Hits:
👏 Hickory Nut Gap’s regeneratively raised, 100% grassfed beef is now available at all MOM’s Organic Market
🪩 Cheddies has a new Chief Snacking Officer - world-famous DJ Steve Aoki
🔥 Artisan Tropic crackers are now available at Fresh Thyme and their 14 oz Cassava Strips are now available at ALL Costco locations in Texas
🙏 GoodSAM Foods is blazing a path for regen ag that brings value (and money) back to farmers
🍻 Carlsberg, one of the world's most recognized brewers, is sourcing Danish malt barley grown using regenerative methods
🏅 Booker Vineyard & Winery’s new 27-acre vineyard expansion has been officially designated as Regenerative Organic Certified®
💭 Bundschu Company reflects on lessons learned and impact made, twelve months after becoming Regenerative Organic Certified®
🍷 Tablas Creek has advocated for and practiced wine sustainability for decades, and a visit to their site demonstrates how the company embodies the organic, regenerative processes they espouse
🫘 SIMPLi is looking for an Accounting Manager
🐮 Painterland Sisters is looking for a Customer Experience Manager
🍺 Patagonia Provisions is hiring a Digital Lead
🍚 Lundberg Family Farms is looking for a Director of Sales Planning & Customer Marketing