#85 - Rooted In Goodness Giveaway & Recoup Wins Big

Rooted In Goodness Giveaway:

ReGen Brands In The News:

  • Anthony Corsaro shares insights on regenerative agriculture, CPG innovation, and how the ReGen Brands ecosystem is driving awareness, funding and growth in the industry.

  • The packaged foods industry is constantly working to commercialize novel concepts, but how do you take an idea from its “challenging the status quo” stage to captivating consumers and key stakeholders? Anthony Corsaro is leading efforts to support the commercial viability of regenerative agriculture by advising, informing, and funding brands in the space via the ReGen Brands ecosystem. Learn why finding new routes to market, tapping underutilized financial products, and building a bit of community can generate a solid foundation for future growth.

Credit: NOSH

The State of Regenerative CPG Report:

The founders featured in the first 80 episodes of The ReGen Brands Podcast are incredibly inspiring and unique with 43 of the 92 guests interviewed (47%) representing at least one underrepresented group. Their backgrounds are also diverse: some are CPG veterans excited to focus on products and agricultural practices that align with their values, and others are brand new to entrepreneurship, motivated by the opportunity to make their unique offering a reality.

5️⃣ Regenerative is inspiring a new class of young and diverse brand founders

Our fourth takeaway for “How Regenerative Brands Are Winning Today”

NEWS
  • The New Beverage Showdown is the leading business pitch competition for the beverage industry. Designed to support and showcase new products and promising founders, it focuses on the innovators and entrepreneurs designing the products of tomorrow.

Credit: BevNet

Quick Hits:

👉 Regenerative is well represented in 25 top predictions for conscious CPG and retail in 2025

🥔 Campbell’s launches regenerative agriculture pilot for potatoes with grocer Ahold Delhaize

JOBS

🐮 Painterland Sisters is looking for a Customer Experience Manager

🍺 Patagonia Provisions is hiring a Digital Lead

🫘 SIMPLi is looking for a Director of Sustainability and Innovation

FUN STUFF

50% of North Dakota’s soil is gone, putting its land and food system at risk.

Chris and Tyler are neighboring farmers in Leonard, North Dakota. 10 years ago, they discovered a way to farm that could save our soil while feeding our world.

They partnered together to regenerate each other’s land through sharing resources, ideas, and even cattle.

Along the way, they found out that our soil is not much different than our communities. We need diversity and support from one another to truly thrive.

Watch Stories of Regeneration: North Dakota and discover the radical power of partnership in farming and the potential it has to redefine our food system and save our soil.