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  • #84 - Chef Curation & Cultural Persuasion, Rooted In Goodness Giveaway, BIG News Round Up

#84 - Chef Curation & Cultural Persuasion, Rooted In Goodness Giveaway, BIG News Round Up

This Week’s Episode:

Episode Highlights:

  • ❤️ Food is our common love language

  • 🍽️ How restaurants influence popular culture

  • 🚀 Making regenerative cool through food

  • 🤝 Partnering with Glossier for their first CPG product

  • 👩‍🍳 Building a chef-curated brand and product portfolio

  • 🎯 Why climate solutions that aren’t health solutions aren’t solutions

  • 🗞️ Trade media’s role in advancing the regen conversation

  • 🔥 Their Regenerative Holiday Bundle & My Regenerative Kitchen cookbook

  • 👏 Taking their avocado oil national with The Fresh Market

  • 💥 Why radical collaboration is our rocket fuel

“I always had seen how much restaurants influence popular culture. And I think that definitely influences what I'm building at west~bourne, which is like, we just wanna make regenerative cool.”

- Camilla Marcus

Recap:

  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know in less than 5 minutes. 🥳

Rooted In Goodness Giveaway:

ReGen Brands In The News:

  • “Hickory Nut Gap is excited to join the ReGen Coalition to collaborate with brands that share our mission to change food and agriculture and create a better future for farmers, the land, and customers who care.” - Jamie Ager, CEO at Hickory Nut Gap

  • “To better communicate the importance of regenerative agriculture and pasture-raised animals to consumers, we were seeking a partner who would bring like-minded businesses together to collaborate. ReGen Brands Coalition has created a platform for us to come together and move the industry forward with a focus on restoring our planet. A true win-win for both producers and consumers.” - Meredith Cochran, Director of Marketing and Development at Pasturebird

The State of Regenerative CPG Report:

Regenerative brands can deliver products that are better for the body because they start with more nutrient-dense ingredients. Multiple scientific studies have shown that farms using regenerative practices such as no-till, cover crops and diverse crop rotations restore the soil microbiome and yield crops with higher nutrient levels than conventional farms.

4️⃣ Regenerative products win over consumers with health and wellness benefits

Our fourth takeaway for “How Regenerative Brands Are Winning Today”

Industry News:

  • The brand won both the Judge’s Choice and the Fan Favorite vote following the 7-brand pitch slam.

  • SKU is the nation’s leading consumer products accelerator.

Credit: SKU

  • The flavor will launch exclusively at Sprouts Farmers Market.

  • Passion Fruit is available in a 5.3-oz cup providing 16 grams of protein while being lactose-free.

Credit: Painterland Sisters

Quick Hits:

👩‍⚖️ California Department of Food and Agriculture officials publish the first draft of regenerative agriculture definition, but board sends it back.

🍭  Florida Crystals is touting Regenerative Organic Certified® on re-named products with updated packaging.

🍫 Alter Eco Foods CEO Keith Bearden is all-in on regenerative chocolate farming.

🍷  O’Neill Vintners & Distillers 140-acre Paso Robles vineyard has earned the Regenerative Organic Certification®.

💡  Climate Collaborative has published two new case studies featuring brands supporting regenerative agriculture: How Lundberg Family Farms Communicates Its Regenerative Values to Shoppers & Organic Valley's Insetting Program Rewards Farmers for Climate Smart Practices

🥛 Alexandre Family Farm & Alec’s Ice Cream are helping Bay Area chefs fall in love with A2 milk. Is it the future of dairy?

👉 Hickory Nut Gap is touted for its regenerative resilience by Whole Foods’ CEO.

🤝  Mars has announced multiple European partnerships that will help transition 20,900 hectares of wheat and maize crops to regenerative agriculture practices.

🍸 Anytime is offering bulk ordering to give the gift of regenerative spirits this holiday season.

Jobs:

🐮 Painterland Sisters is looking for a Customer Experience Manager

🍺 Patagonia Provisions is hiring a Digital Lead

🍚 Lundberg Family Farms is looking for a Director of Customer Marketing & Food Safety Quality Manager

🥥  Harmless Harvest is hiring an Account Manager - East

Fun Stuff:

Why USDA Conservation Programs Matter 🌱

USDA conservation programs are critical for advancing regenerative agriculture across the U.S. By supporting practices like no-till farming, pollinator habitats, and water management, these programs help farmers protect natural resources while enhancing the long-term resilience of their land.

However, the demand for conservation funding exceeds availability, with only 30-35% of farmer applications being accepted. It’s clear—there is a need to protect and expand these essential programs in the upcoming Farm Bill.

These nine stories produced by Mad Agriculture along with key data visualizations show the impact of USDA programs and how they’re shaping the future of regenerative farming.