#83 - How Do We Unlock Massive Demand For Regenerative?

November 26, 2024

This Week’s Episode:

Episode Highlights:

  • 🙏 How his spiritual practice sparked a regen awakening

  • ❤️ Why collaboration has to be a superpower

  • 🎯 Making marketing decisions based on consumer empathy

  • ❌ The limits of sustainability-themed messaging

  • 📈 Why self-interest always outsells altruism

  • 💣 The BIG need for more consumer research

  • 🤝 How cross-promotion can help brands boost regen ROI

  • 🧪 What we can apply from the proliferation of probiotics

  • 🛒 Why retailers have to help drive high-level awareness

  • 💪 How linking regen to nutrition is the biggest unlock

“The level of data necessary to unlock nutrient claims is a heavy lift and it is also the holy grail. Figuring out how to get that done on a reasonable time frame and in a way that's actionable… that’s a tremendous opportunity that would be a short path to 50% market share.“

- Ryan Pintado-Vertner

Recap:

  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know in less than 5 minutes. 🥳

ReGen Brands In The News:

  • “While the regenerative agriculture movement may enjoy a surplus of enthusiasm, the tools to turn its economic and environmental potential to reality have thus far been in deficit.”

Credit: NOSH

  • AC joins Corinna Bellizzi to share how ReGen Brands takes a multifaceted approach to support brands that will bring the regenerative movement to greater heights.

  • "We joined the coalition because we felt it was important to work with like-minded brands who can help each other grow our businesses and the regenerative movement." - Alec Jaffe @ Alec’s Ice Cream

  • “We strive to be a voice for change and together with other mission-oriented companies a part of the coalition we believe in a regenerative future by empowering and activating our communities.” - Hayley Painter @ Painterland Sisters

The State of Regenerative CPG Report:

Regenerative brands succeed because they deliver incredibly tasty products. While some consumers may care about environmental impact, most become repeat buyers when a product tastes good – and regenerative brands are accomplishing this in creative ways.

3️⃣ Regenerative products are insanely delicious

Our third takeaway for “How Regenerative Brands Are Winning Today”

Jobs:

🍺 Patagonia Provisions is looking for a Digital Lead

💊 Ancient Nutrition is hiring a Digital Engagement Representative

🌊 Atlantic Sea Farms is hiring a Director of Ingredient Sales & Director of Food Service Sales

🍚 Lundberg Family Farms is looking for a National Account Manager & Food Quality Process Engineer