#82 - How Does Regenerative Sausage Get Made? 🌭

November 19, 2024

This Week’s Episode:

Episode Highlights:

  • 🌭 Five generations of sausage-making

  • ↗️ Going from natural to organic to regenerative organic

  • 🏆 What it takes to make better sausage

  • 🍖 Maximizing carcass value and utilization

  • 🦘 Sourcing ROC™ beef from Australia

  • 🤑 Their 25% sales increase post-certification

  • 💪 How Natural Grocers supports regen brands

  • 🔥 New regen products coming in 2025

  • 🥳 Securing ‘menu mentions’ to increase regen awareness

  • 🎯 Why regen potential is equal to retailer commitment

“We added the ROC™ certification to our labels in August and that has really just crushed it. We got some attention at Whole Foods and Natural Grocers and other places where we launched, and that has really boosted the sales on those products.”

- Eric Gutknecht

Recap:

  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know in less than 5 minutes. 🥳

ReGen Brands In The News:

  • To increase buyers’ demand for regenerative products, two “regenerative evangelists” recently launched a trade association, ReGen Brands Coalition.

  • The Coalition boasts 31 brands that market at least one SKU with a third-party validated regenerative claim.

The State of Regenerative CPG Report:

Compared to traditional CPG firms that develop products solely based on consumer demand, category trends, and unit economics, regenerative brands consider farm diversity and environmental impacts.

2️⃣ Regenerative product innovation creates markets that boost biodiversity

Our second takeaway for “How Regenerative Brands Are Winning Today”

Industry News:

  • The Kids Hummus Cups are available for $6.99 beginning November 1st at Whole Foods Market and online via the brand’s website.

  • Little Sesame’s hummus is sustainably made using American organic chickpeas from regenerative farmers, fostering a direct supply chain that supports sustainable agriculture and farmer security.

Credit: Little Sesame

  • The study looked at a leading national turkey brand and compared its nutritional composition to Diestel’s Regenified™ certified turkeys.

  • Diestel's regenerative turkey boasts improved omega-3 profiles, higher levels of zinc, antioxidants, vitamins B3 and B12, and slightly more protein.

  • More coverage on the study’s findings from Sustainable Brands

  • More coverage on Diestel’s regenerative journey from Meat + Poultry

Credit: Diestel Family Ranch

Quick Hits:

☕️ Heirloom Coffee is now available at all Erewhon locations.

🦉 Florida Crystals details how one of the largest sugarcane producers in the country operates the only Regenerative Organic Certified sugarcane farm in the U.S.

🍻 Carlsberg (Denmark) will produce its first beer using solely regeneratively grown barley in 2025.

Jobs:

🍺 Patagonia Provisions is looking for a Digital Lead

💊 Ancient Nutrition is hiring a Digital Engagement Representative

🌊 Atlantic Sea Farms is hiring a Director of Ingredient Sales & Director of Food Service Sales

🍚 Lundberg Family Farms is looking for a Quality Manager - Supplier Compliance & Food Quality Process Engineer