#81 - It's Turkey Time 🦃

November 12, 2024

This Week’s Episode:

Episode Highlights:

  • 🦃 Four generations of turkey farming

  • 🔪 Going from butcher shops to natural retailers

  • 😂 Kyle’s obsession with Diestel turkey

  • 3️⃣ The turkey farming trifecta: breed, feed, and time

  • ⁉️ What’s a regenerative turkey?

  • ✌️ Why regen turkey takes both fowl AND feed

  • 🌽 Sourcing 650 tons of Regenified corn

  • ↗️ Diversifying the product portfolio in the last decade

  • 🍗 Creating products for the Thanksgivings of the future

  • 🔥 A three-pronged playbook for regen poultry to scale

“The days of buying a 32-pound turkey to put in your oven to have 40 people show up at your house for this big meal are not the way people are having Thanksgiving any longer. So, you have to be thoughtful of that when that's a huge piece of your business.”

- Heidi Diestel

Recap:

  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know in less than 5 minutes. 🥳

The State of Regenerative CPG Report:

Regenerative brands are intrinsically more invested in their ingredient sourcing. Unlike most CPG brands that buy their ingredients from commodity markets and co-manufacturers, regenerative CPG companies have a closer relationship to the farmers who produce their raw materials. They place more effort and resources to support the farmers in their supply chain and ensure these farmers are able to thrive long-term in regenerative systems.

1️⃣ Regenerative brands bring increased value to farmers

Our initial takeaway for “How Regenerative Brands Are Winning Today”

News:

Quick Hits:

🏆 Guayakí’s Traditional Organic Loose Leaf Yerba Mate has been awarded in Good Housekeeping's 2024 Best Kitchen Gear, Coffee, and Tea Awards.

🍸 Sapling Spirits (UK-based ) has partnered with chef and farmer Julius Roberts to launch a premium Regenerative Vodka.

👩‍🍳 west~bourne’s Camilla Marcus discusses how embracing regenerative farming can transform the food system in conjunction with the release of My Regenerative Kitchen.

👉 Campbell Soup Company and Kind Snacks receive USDA support to advance regenerative agriculture for key ingredients.

⭐️ Regenified™ has released its inaugural holiday meal guide, Feast On Change, featuring a dozen different Certified Regenified farms and brands.

🛒 New Hope Network has published a new video, Regenerative agriculture: Key takeaways for sustainable retailers.

Jobs:

☕️ GoodSAM is hiring an Operations Coordinator

🌊 Atlantic Sea Farms is hiring a Director of Ingredient Sales & Director of Food Service Sales

🍚 Lundberg Family Farms is looking for an Account Manager - Custom Products & Supply Chain Quality Manager

Fun Stuff:

Kiss The Ground’s latest mini-documentary in their Stories of Regeneration series, profiles Schiff Farms.

🔥 “A conventional farm the size of Los Angeles experimented with regenerative agriculture. Now, they're expanding.”