#80 - Regenified's New Consumer Data

November 05, 2024

This Week’s Episode:

Episode Highlights:

  • 🌎 Creating a global hub for regenerative agriculture

  • ⁉️ Why does a non-profit have a food brand?

  • 👉 Building enterprises that support ecological stewardship

  • 🤯 The ecological complexity at the Jalama Canyon Ranch

  • 🍶 Why persimmon vinegar was product #1

  • 🔥 Developing domestic Elderberry supply + new products

  • 😡 Dealing with legal and regulatory challenges in marketing

  • 💪 Leading with nutrition claims on packaging

  • 👀 New biltong flavors coming soon

  • 💫 The quorum of energies that will scale regenerative

“How do you formulate products in service of what the land needs instead of asking the land to bend over backwards in service of your products?”

- Jesse Smith

Recap:

  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know in less than 5 minutes. 🥳

The State of Regenerative CPG Report (ICYMI):

It remains incredibly challenging for brands to succeed in a system that is not structured to support regenerative supply chains.

Key Challenges and Calls to Action

  • ❌ Regenerative is not (and will not be) the main reason why a consumer buys a product

  • 🤯 Product claims are contentious within the industry and confusing consumers

  • 🔄 Brands invest in transforming supply chains without proper incentives or rewards

  • 💰 Products are priced at a premium and not widely accessible

  • 🚜 Brands are often supply-constrained

  • 💸 Financing for regenerative brands is insufficient and misaligned

News:

  • The 2024 Consumer Trends Report involved 850 U.S. consumers, segmented into General Consumers and Values Based Shoppers.

  • The data revealed the emergence of a subset of consumers spanning both groups—dubbed the Emerging Regenerative Market—who demonstrate significant interest in regenerative values and a desire to purchase regenerative products.

  • Check out the full report 🔗

Credit: Regenified™

  • These two Regenerative Organic Certified® products are now available in select stores in New Jersey and California.

Credit: Anytime

Quick Hits:

🚀 Painterland Sisters is launching their new Passion Fruit yogurt exclusively at Sprouts Farmers Market.

☕️ Kiss the Ground launches a certified regenerative coffee subscription service.

🍺 Big Grove Brewery is introducing its Kernza Lager in partnership with Patagonia Provisions.

🚜 Tractor Beverage plans to launch Tractor Beam: a quarterly online publication to explore bold, optimistic futures where regenerative farming and soil science inspire how we live and thrive on this planet.

Jobs:

🥩 Hickory Nut Gap is looking for a Warehouse Manager

☕️ GoodSAM is hiring an Operations Coordinator

🥓 Grass Roots Farmers’ Cooperative is hiring a Finance Manager

🌊 Atlantic Sea Farms is looking for a Director of Ingredient Sales & Director of Food Service Sales

🍚 Lundberg Family Farms is hiring a Vice President of Sales & Account Manager - Custom Products

Fun Stuff:

🎬 Force of Nature has released its latest short film: Mission In Motion: Restoring The Wild at Flying D Ranch

“Set within Montana’s vast 120,000-acre Flying D Ranch in the Greater Yellowstone Ecosystem, this film follows a herd of over 6,000 bison, embodying the harmony of commerce and conservation.”