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- #79 - Almonds Farmed For The Future
#79 - Almonds Farmed For The Future
This Week’s Episode:
Episode Highlights:
🧑🌾 The Burroughs family’s history with farming and brands
🫙 Why they created their own brand
😡 How the entire almond industry incentivizes bare ground
🌳 Why farming in California is so different
🏗️ How new harvesting equipment enables regen practices
🔥 Their Annual Regenerative Tree Nut Field Day
🐑 The challenge of building off-take for both crops and livestock
🏆 Their NEXTY-winning Almond Milk Concentrate
🥈 Why they have two regenerative certifications
🛒 How retailers and distributors can support regen
“The whole industry is built around bare ground, which goes against everything we're trying to do with regenerative farming. We're making it work by using better harvesting methods, but the future lies in tech that keeps the almonds off the ground altogether.”
Recap:
Don’t have time for the full episode? 😵💫
Everything you need to know in less than 5 minutes. 🥳
The State of Regenerative CPG Report (ICYMI):
Regenerative CPG products win over consumers, drive profitable businesses, and deliver impact for people, climate, and nature.
How Are Regenerative Brands Winning Today?
🌾 Bringing increased value to farmers
🌱 Product innovation that boosts biodiversity
😋 Making products that are insanely delicious
💪 Winning over consumers with health and wellness benefits
🌍 Inspiring a new class of young and diverse brand founders
📚 Driving retailer and consumer awareness of regen
🚀 Challenging “business as usual”
🛒 Pioneering new routes to market
🌿 Proving that regenerative agriculture can feed the world
👉 Learn more in our inaugural report: The State of Regenerative CPG – Successes, Challenges, and Opportunities for Collective Action
Events:
🧶 Farmer’s Footprint is hosting a virtual Farm Yarn event focusing on Ripples of Regeneration: Exploring the symbiotic relationships that fuel the demand for a thriving, regenerative marketplace - featuring Juan Guzman from Artisan Tropic and AC from ReGen Brands!
The event is on Wednesday, October 30th at 12 PM Eastern and is free to attend.
News:
🛒 Frontier Co-op and Whole Foods Market Debut Two Exclusive Regenerative Organic Certified® Products
New ROC™ Indonesian Vanilla Extract and ROC™ Whole Black Peppercorns will be nationally distributed exclusively at Whole Foods Market this holiday season
Compared to traditional white rice, Stoked OatRice™ offers twice the protein, five times the fiber, and a wealth of essential vitamins and minerals
This new product is made from unprocessed oats grown in Regenerative Organic Certified® fields in Alberta, Saskatchewan, and Montana
Quick Hits:
🌴 Artisan Tropic was featured in a new, Beyond The Harvest, series from Farmer's Footprint detailing their regenerative supply chain in Colombia.
🎧 Wildfarmed's Edd Lees shares what it’s like to help create one of the most renowned brands in regenerative agriculture.
👉 KIND Snacks has announced two major milestones in its journey to scale regenerative agriculture across its almond supply chain.
Jobs:
🥩 Hickory Nut Gap is looking for a Warehouse Manager
☕️ GoodSAM is hiring an Operations Coordinator
🫘 SIMPLi is looking for a Director of Sustainability and Innovation & Business Development Manager- Foodservice
🥓 Grass Roots Farmers’ Cooperative is hiring a Finance Manager
🌊 Atlantic Sea Farms is looking for a Director of Ingredient Sales & Director of Food Service Sales
🍚 Lundberg Family Farms is hiring a Vice President of Sales & Account Manager - Custom Products
🥥 Harmless Harvest is looking for a Brand Manager - Innovation, Account Manager - East, & Director of Business Development