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- #78 - A Peek Behind The Scenes
#78 - A Peek Behind The Scenes
This Week’s Episode:
Episode Highlights:
🎉 The new ReGen Brands ecosystem
🤯 How we got here
↗️ Where we’re headed
❓ Why this new approach
🏫 Introducing, ReGen Brands Institute
📚 Our new research and education programming
🤝 Introducing, ReGen Brands Coalition
🔥 Our new trade association for regen brands
💰 Introducing, ReGen Brands Capital
🙏 Values-aligned capital for regen brands
“No one knows the problems and needs explicitly facing regenerative brands better than us. We are the experts on that categorically. What we did was we got good at articulating those [challenges] and then asked: what are the potential entities and strategies that could create solutions here? And that has really led the development of the new ecosystem.”
“The brands who represent these different certifications and verifications so desperately want to work together. And this is really the theory we had, that these brands want to work together… And this is what we have built. This ecosystem that we have developed allows for that collaboration to take place.”
Recap:
Don’t have time for the full episode? 😵💫
Everything you need to know in less than 5 minutes. 🥳
Our Big Announcement (ICYMI):
The State of Regenerative CPG Report (ICYMI):
🔥 Last week, we released our inaugural report, The State of Regenerative CPG – Successes, Challenges, and Opportunities for Collective Action.
Our inaugural report brings together ReGen Brands' unique insights from nearly three years of studying the regenerative CPG space. It draws from 80 podcast episodes featuring interviews with brand executives and other key ecosystem stakeholders.
News:
The crackers are made with regenerative plantain flour and come in three flavors: Sea Salt, Tomato Herb, & Chili Lime.
For the next 15 days, these crackers are available exclusively via Artisan Tropic’s online store.
Credit: Artisan Tropic
Quick Hits:
☕ Heirloom Coffee Roasters has launched their latest innovation, Fire Poppy Espresso, made with regenerative coffee beans.
🚜 Mars is working to transition 150,000 acres to regenerative agriculture practices in their North American pet food supply chain.
🤝 Mad Markets hopes its acquisition of Timeless Seeds is the first step to make it easier for brands to easily buy regenerative organic staple crops.
🦃 Diestel Family Ranch’s 4th-generation turkey farmer believes regenerative can complement organic and take it further in areas where it falls short.
🌿 Fresh Del Monte boosted regenerative agriculture adoption 11% across their farms between 2022 and 2023.
Jobs:
🫘 SIMPLi is looking for a Director of Sustainability and Innovation
🥓 Grass Roots Farmers’ Cooperative is hiring a Finance Manager
🌊 Atlantic Sea Farms is looking for a Director of Ingredient Sales & Director of Food Service Sales
🍚 Lundberg Family Farms is hiring an Accounts Payable Specialist & Account Manager - Custom Products
🥥 Harmless Harvest is looking for an Brand Manager - Innovation, Account Manager - East, & Director of Business Development
Fun Stuff:
👏 In celebration of Indigenous Peoples’ Day, SIMPLi invites you to meet Yolanda, one of the remarkable producers of SIMPLi’s Sacred Valley salts.
Credit: SIMPLi