#76 - 🥣 New Regen Oatmeal, CPG at RFSI, Ducking Cute Farming

Weekly episodes, news, and insights from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

New White Paper (ICYMI):

🎉 Smoketown has released "Unlocking Demand for Regenerative" – a crowdsourced blueprint for accelerating consumer demand for regenerative agriculture!

The white paper explores four theories of change on how regen ag can scale:

1️⃣ Farmer-Led Theory: Farmers drive change through better economics and agronomics—consumer demand isn’t necessary.

2️⃣ Electric Car Theory: Like Tesla’s journey, upfront investments are key before consumer demand kicks in.

3️⃣ Consumer-Led Theory: Strong consumer demand is essential to give farmers the confidence to transition.

4️⃣ Co-Creation Theory: Farmers and consumers must collaborate to push the market forward together.

👏 ReGen Brands was honored to partner on this project, and we’re excited to leverage these insights moving forward!

🤔 Curious about how to boost consumer awareness and demand for regen ag? This white paper is for you!

Events:

🎟️ Join the community harnessing capital to unlock regeneration at the Regenerative Food Systems Investment Forum this October 9-10 in Denver!

With 450+ attendees, 45+ speakers, and 9+ hours of networking time, the RFSI Forum is the gathering for learning the why, how and where to invest capital in agriculture and food for financial and impact returns.

Our ReGen Brands team will be keyed in on 3 CPG-focused sessions:

🔥 Investing in the Missing Links: The Role of Off-Takers for Regenerative

🚀 Workshop: Consumer Demand for Regenerative: The Case for Optimism & A Blueprint for Collaboration

💥 Workshop: Enhancing Brand & Consumer Confidence with Resilient Supply Webs and Creative Financial Strategies

News:

🥣  Nature’s Path Organic Foods Launches New Regenerative Organic Certified Flavored Oatmeal in the U.S.

• Each box of Flavored Oatmeal includes six single-serve packets of quick-cooking whole grain oats and is availble in two flavors: Berries & Cream and Dark Chocolate & Cocoa.

• Nature's Path has partnered with other brands and Canadian Organic Growers (COG) to found a first-of-its kind Regenerative Organic Oats Program, which provides important technical outreach and targeted financial assistance to organic oat growers across Canada through a $300,000 investment. This program supports 24 Regenerative Organic Oat farmers to farm approximately 10,000 acres.

  
  

  

  Credit: Nature’s Path

🏃‍♂️ Quick Hits:

📈 SIMPLi’s regenerative organic agriculture certification has helped drive their sales by over 500% year-over-year.

🎙️ Roots Potato Chips’ founders, Ladd and Zoey Wahlen, were featured on the AgEmerge Podcast.

🛒 Painterland Sister’s yogurt is now available at PCC Community Markets.

🍚 Just Salad partnered with Castor River Habitat & Farm to bring regeneratively grown rice to their menu.

📝 Whole Foods Market survey finds Gen Z consumers are emphasizing greater sustainability and quality in their grocery products, amid climate concerns.

🐔 USDA released new labeling guidelines to accurately define Pasture Raised chicken, and Pasturebird is asking consumers to comment their support. 

🍷 Anytime and Grown Climate Smart announced a partnership to promote regenerative agriculture in the alcohol industry.

🧑‍🌾 Brands and farmers are committing to the 100 Million Acres pledge, to be certified regenerative by 2030.

Jobs:

🫘 SIMPLi is looking for an Accountant

🍽️ Danone is hiring a Regenerative Agriculture Impact and Partnerships Senior Manager

🌱 Ancient Nutrition is looking for an HCP and Retail Sales Specialist & eCommerce Operations Coordinator

🥥 Harmless Harvest is hiring an Associate Brand Manager

🌿 Gaia Herbs is looking for a Finance Director - Operations

Fun Stuff:

We’re not ducking around… Lundberg Family Farms actually rescued ducklings from their rice fields earlier this year! 🦆 

And guess who came to check out their regenerative organic farming in action? The Sprouts Farmers Market team! 🌾💚

😎 Think what we do is cool and want to help? Forward this to a friend!

🤠 Forwarded this email and want to join our crew? Subscribe here!