#75 - 🔑 Majors Keys For Accelerating Regen Demand

Weekly episodes, news, and insights from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

New White Paper:

🎉 Smoketown has released "Unlocking Demand for Regenerative" – a crowdsourced blueprint for accelerating consumer demand for regenerative agriculture!

📄 This new white paper gathers insights from over 20 regenerative industry leaders across 18 brands and companies shaping demand for regen.

👏 ReGen Brands was honored to be a key partner in creating this document, and we look forward to leveraging the lessons learned in our efforts moving forward!

🤔 If you're curious how to increase consumer awareness and demand for regenerative agriculture, then this white paper is for you!

Events:

🎟️ Join the community harnessing capital to unlock regeneration at the Regenerative Food Systems Investment Forum this October 9-10 in Denver!

With 450+ attendees, 45+ speakers, and 9+ hours of networking time, the RFSI Forum is the gathering for learning the why, how and where to invest capital in agriculture and food for financial and impact returns.

News:

🌾  SIMPLi Announces Continued Expansion with Whole Foods Market, Partnership with Dot Foods and the Growth of Regenerative Pathways Program

• Pantry staple producer SIMPLi is helping define what regeneratively grown products look like as it expands across multiple grocery categories while also working to inform new consumers about these products’ key tenets and benefits.

• SIMPLi announced its partnership with Dot Foods, North America’s largest food redistributor, increasing access to SIMPLi’s line of Regenerative Organic Certified® products to more restaurateurs, chefs, and sourcing managers.

  

  Credit: SIMPLi

🏃‍♂️ Quick Hits:

🌭 Charcutnuvo launches Regenerative Organic Certified® beef sausages.

🤝 Burroughs Family Farms wants to see unity and accessibility in the regenerative and organic movement.

🍵 Guayakí Yerba Mate partners with the Los Angeles Football Club, marking the first alliance between a mate brand and American soccer team.

🍷 Domaine Mirabeau has become France’s first Regenerative Organic Certified® vineyard.

📝 Non-GMO Project's Food Integrity Collective released their developmental white paper, "Nourishing Life: A Paradigm Shift for Food Integrity."

❗ General Mills and Ahold Delhaize team up to transition 70,000 acres to regenerative agriculture.

🌿 New Chapter launches Organic Holy Basil Booster Powder, its first Regenerative Organic Certified® supplement.

🥩 Consumer preferences have caused a shift in raised meats, driven by an increase in education and awareness of health, environmental, and ethical considerations.

📺  Amazon shares a new ad for Regenerative Organic Certified®.

Jobs:

• 🫘 SIMPLi is looking for a Strategic Sourcing Manager, Supply Chain Manager & Accountant

• 🍽️ Danone is hiring a Regenerative Agriculture Impact and Partnerships Senior Manager

• 🌱 Ancient Nutrition is looking for an HCP and Retail Sales Specialist & eCommerce Operations Coordinator

• 🥥 Harmless Harvest is hiring an Associate Brand Manager

• 🌿 Gaia Herbs is looking for a Finance Director - Operations

Fun Stuff:

☕ If you love your morning cup of coffee, you’ll want to explore the journey Heirloom Coffee Roasters embarks on to cultivate their authentic, traditional, regenerative brews.

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