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- #70 - Shark Tank's Favorite Pancakes Are Regen, Lil Buck's Big Year, & Verde Farms' New Majority Owner
#70 - Shark Tank's Favorite Pancakes Are Regen, Lil Buck's Big Year, & Verde Farms' New Majority Owner
Weekly episodes, news, and insights from the world of regenerative CPG
Brought to you by The ReGen Brands Podcast
This Week’s Episode:
Highlights:
🥞 Next-gen pancakes from regeneratively-grown, heirloom grains
🎪 The acrobatic love interest that inspired the brand
🍿 Inventing popcorn flour pancakes
🦈 Going on Shark Tank with David Schwimmer
🤯 Doing $1M in sales the 6 weeks after Shark Tank
🌾 Building supply chains with the Artisan Grain Collaborative
🤤 Why stone-milled, heirloom grains are better
📈 Capital-efficient, omnichannel growth
🏅 Working towards Regenified™ certification
💰 Why regen brands need more investment
“The only way to achieve the values of this business is to be commercially successful and to grow very big. And I think that the values that I have don't divert my focus. They create a stronger sense of focus to ask how this can actually move and transform. And the way that it moves and transforms is clearly by being a better product, by solving a problem for a customer, and speaking to their values.”
Recap:
Don’t have time for the full episode? 😵💫
Everything you need to know in less than 5 minutes. 🥳
Click Image For Recap
🏃♂️ Quick Hits:
🌾 Lil Bucks is having a big year with significant national distribution wins and a new COO.
🥩 Verde Farms is now majority-owned by Manna Tree Partners, the private equity firm that first invested in the brand in 2020.
🍷 Hebron Vineyard is the first vineyard in Wales - and the UK - to be Certified Regenerative by A Greener World (AGW).
🌱 Fresh Hemp Foods Ltd, owner of Manitoba Harvest, has acquired The Humble Seed and their range of better-for-you, seed-based crackers.
🎉 Whole Foods Market’s 2023 Impact Report highlights agriculture as a force for good, touting 154 certified regenerative products sold across their stores.
📈 General Mills and ALUS are expanding the Growing Roots program, with General Mills committing additional funding through 2026. ALUS enrolled 115 producers managing 234 projects on over 12,000 acres during the initial two-year pilot program.
ReGen Brand Jobs:
🍚 Lundberg Family Farms is looking for a Staff Accountant
🦬 Force of Nature is hiring a Trade and Retail Marketing Manager
🫘 SIMPLi is looking for a Strategic Sourcing Manager
💊 Ancient Nutrition is hiring a Supply Chain Manager
Fun Stuff:
🌾 Ralston Family Farms is flooding precision-leveled rice fields using the Alternate Wetting and Drying (AWD) technique to ensure proper growth, suppress weeds, and reduce water usage by 40-50%.
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