#69 - 🍃 Guayakí's Market Driven Regeneration™ + 🦃 Diestel Becomes Certified Regenified™

Weekly episodes, news, and insights from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:

Highlights:

• 🍃 Creating the yerba mate category

• 🧉 The traditional gourd circle practice of sharing mate

• 📈 Going from incremental to exponential impact in CPG

• ❤️ Guayakí’s Market Driven Regeneration™

• 🙏 Partnering with Indigenous communities

• 🤝 Farmer price premiums and infrastructure investment

• 👉 Making responsible business the new norm

• 🔥 Nailing the brilliant basics to tell the regen story

• 🔮 Future-proofing their product portfolio

• 🎯 How retailers should support regen brands

Recap:

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

ReGen Brand News:

🦃 Diestel Family Ranch Becomes First Certified Regenified™ Turkey Brand

• Diestel's regenerative practices include (but are not limited to):

  1) Certified Regenified feed for bird and soil health

  2) Natural habitat for birds

  3) Compost for soil health

  4) Probiotics over traditional chemicals

• Earlier this spring, Diestel sourced 650 tons of Certified Regenified™ corn. The brand has set a goal to replace half of its feed with Certified Regenified™ corn by 2035.

🏃‍♂️ Quick Hits:

🫒 SIMPLi Extra Virgin Olive Oil and Olive Oil Blend are now available at all Meijer stores nationwide.

🥛 Straus Family Creamery announces new equity investment and new board members.

🎉 Wildway received the Pinnacle Award from ReWorks and the City of San Antonio recognizing them as a Sustainability Champion.

🥃 Brother’s Bond and WhistlePig have launched regeneratively made whiskies.

📚 EIT Food Consumer Observatory finds consumers do not yet understand the benefits of regenerative agriculture.

ReGen Brand Jobs:

• 🍚 Lundberg Family Farms is looking for a Staff Accountant 

• 🦬 Force of Nature is hiring a Trade and Retail Marketing Manager

• 🫘 SIMPLi is looking for a Strategic Sourcing Manager

• 💊 Ancient Nutrition is hiring a Supply Chain Manager

Fun Stuff:

🌾 Check out some of the incredible reasons why Alexandre Family Farm is committed to regenerative farming.

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