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- #69 - 🍃 Guayakí's Market Driven Regeneration™ + 🦃 Diestel Becomes Certified Regenified™
#69 - 🍃 Guayakí's Market Driven Regeneration™ + 🦃 Diestel Becomes Certified Regenified™
Episode 79 | News | Jobs | Fun Stuff
Weekly episodes, news, and insights from the world of regenerative CPG
Brought to you by The ReGen Brands Podcast
This Week’s Episode:
Highlights:
🍃 Creating the yerba mate category
🧉 The traditional gourd circle practice of sharing mate
📈 Going from incremental to exponential impact in CPG
❤️ Guayakí’s Market Driven Regeneration™
🙏 Partnering with Indigenous communities
🤝 Farmer price premiums and infrastructure investment
👉 Making responsible business the new norm
🔥 Nailing the brilliant basics to tell the regen story
🔮 Future-proofing their product portfolio
🎯 How retailers should support regen brands
“For us, regenerative is more than just farming. It is the business model. It’s about how we make products that inherently drive demand for a better way of doing business, not only from a regenerative organic farming standpoint, but also how we interact with producer communities. How we actually run our entire business is this market driven regeneration.”
Recap:
Don’t have time for the full episode? 😵💫
Everything you need to know in less than 5 minutes. 🥳
ReGen Brand News:
Diestel's regenerative practices include (but are not limited to):
1) Certified Regenified feed for bird and soil health
2) Natural habitat for birds
3) Compost for soil health
4) Probiotics over traditional chemicals
Earlier this spring, Diestel sourced 650 tons of Certified Regenified™ corn. The brand has set a goal to replace half of its feed with Certified Regenified™ corn by 2035.
🏃♂️ Quick Hits:
🫒 SIMPLi Extra Virgin Olive Oil and Olive Oil Blend are now available at all Meijer stores nationwide.
🥛 Straus Family Creamery announces new equity investment and new board members.
🎉 Wildway received the Pinnacle Award from ReWorks and the City of San Antonio recognizing them as a Sustainability Champion.
🥃 Brother’s Bond and WhistlePig have launched regeneratively made whiskies.
📚 EIT Food Consumer Observatory finds consumers do not yet understand the benefits of regenerative agriculture.
ReGen Brand Jobs:
🍚 Lundberg Family Farms is looking for a Staff Accountant
🦬 Force of Nature is hiring a Trade and Retail Marketing Manager
🫘 SIMPLi is looking for a Strategic Sourcing Manager
💊 Ancient Nutrition is hiring a Supply Chain Manager
Fun Stuff:
🌾 Check out some of the incredible reasons why Alexandre Family Farm is committed to regenerative farming.
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