#66 - Newtopia Now Preview, New SKUs For Recoup, & Kellanova Goes Regen?

The ReGen Brands Weekly

Weekly episodes, news, and insights from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:

#76 - Newtopia Now Preview with New Hope Network


  • 💫 Introducing, Newtopia Now!

  • 🤝 New experiences for brands & buyers

  • 🚶 Strolling the neighborhoods and shopping the market

  • 🍝 Creating new and deeper connections at curated dine arounds

  • 💭 Translating customer feedback into product development

  • ⚡ The exciting early potential of the regen movement

  • 🤔 How almost all regen claims are 3rd-party validated

  • 🔮 What will regen CPG claims look like in the future?

  • 💪 Is nutrient density the silver bullet for regen demand?

  • 🎯 Embracing empathy, interconnectedness, and deeper connection

“It’s about getting all the right people together and infusing some of that energy and excitement back into the industry… the things that really built natural and organic, like being super innovative, creative, resourceful, and challenging the status quo. So I think a lot of those core values that the industry is built on are coming back through Newtopia Now.”

Jessica Rubino


  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know in less than 5 minutes. 🥳

Recap Image - #76 - Newtopia Now Preview with New Hope Network

Click Image For Recap

ReGen Brand Events:

🔥 Join the ReGen Brands team at Newtopia Now in Denver, CO August 25th-28th.

👉 Newtopia Now is a new kind of B2B trade event where brands and buyers connect in new ways and are empowered to co-create the next era of purpose-led CPG and retail through a deeper level of engagement. From curated, elevated matchmaking to interactive content and networking, all to build meaningful connections like never before.

Newtopia Now Image

Credit: New Hope Network

ReGen Brand News:

  • The nation’s first beverage brand to be Regenerative Organic Certified® across its portfolio is shaking up the beverage aisle with the launch of its new line of Organic prebiotic sparkling beverages for “Gut Healthy Hydration™.”

  • Available in three flavors: Watermelon Blood Orange + Ginger, Pineapple Passionfruit + Ginger, and Lemon Lime + Ginger.

  • Recoup Sparkling Prebiotic Beverages have just launched in 96 Wegmans stores and will be launching in Erewhon and JIMBOS on the West Coast this summer.

Recoup® Unveils First Prebiotic Sparkling Beverage

Credit: Recoup

  • Ahold Delhaize USA said Tuesday it will invest alongside Kellanova and grain cooperative Bartlett to support North Carolina wheat farmers adopt regenerative practices that improve soil health and lower greenhouse gas emissions.

  • The regeneratively-grown wheat from these farms will be milled alongside conventional grain at a Bartlett facility and manufactured into Cheez-It and Club crackers, which will then be sold at Ahold Delhaize USA brands starting in 2025.

Kellanova to make Cheez-It crackers with regenerative wheat

Credit: Ahold Delhaize USA

  • The company’s flagship herb, tulsi (holy basil), and the farming co-ops where it’s grown are now Regenerative Organic Certified®, and the new products will be the first Organic India SKUs to hit the market with the ROC™ seal.

Organic India launches Regenerative Organic Certified® tulsi supplement, tea

Credit: Organic India

🏃‍♂️ Quick Hits:

🍷 Grgich Hills is working with Roots of Peace and Rotary International to support Ukranian winemakers during the ongoing conflict with Russia.

🥛 Alexandre Family Farm’s A2/A2 regenerative organic milk will be used in new products from Laurel’s Coffee.

🔥 Painterland Sisters has hit the shelves in Costco locations throughout Texas, Oklahoma, Arkansas, and Louisiana.

🛒 Philosopher Foods’ Gut Nuts are now available on Thrive Market.

🧀 Cheddies 2 oz pack size has launched into 7/11 locations in California, Texas, Massachusetts, and Rhode Island.

🦬 Force of Nature bison cuts are now available in select H-E-B locations.

👗 H&M presents first mini collection made from regenerative organic cotton.

ReGen Brand Jobs:

Fun Stuff:

🍳 Natural Grocers® promotes "A Family Leggacy" with their "Meet Your Farmer" film series as the first national grocery chain to offer Regenerative Certified Organic Pasture-Raised and Organic Free-Range eggs in a private-label brand.

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