#63 - 💰 Harmless Harvest's Big Regen ROI & 🔥 Gut Nuts Coming In HOT

The ReGen Brands Weekly

Weekly episodes, news, and insights from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:

#73 - Allie O'Brien @ Harmless Harvest


  • 🩷 What makes their coconut water pink + unique?

  • 🥥 Why they only use nom ham coconuts

  • 🌴 Canal-based, smallholder coconut farms in Thailand

  • 😮 Why there’s no organic premium for their partner farmers

  • 🤝 Creating the ReCAP program to increase regen ag adoption

  • 💰 How Danone is supporting their regen work

  • 🥤 Bringing regenerative claims to their bottles

  • 🎯 Why regen is about retention and not purchase

  • 👍 How retailers and certifiers can boost consumer education

  • 🤩 “It’s the right thing to do AND better for business”

“One of the things I'm most proud of too, is that we don't have to do it, but we are. Everything that we do from a mission standpoint… there's no one saying you have to do this or you won't be on the shelf. But we've made huge investments and huge commitments, whether it's in our packaging format, whether it's in our claims and certification, whether it's our farming practices. I mean, millions and millions of dollars of investment because it's the right thing to do. And we believe in it. And we also believe that business can be better for it, and I think we’ve proven that.”

Allie O’Brien


  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know in less than 5 minutes. 🥳

Click Image For Recap

ReGen Brand Events:

💥 AC is co-hosting a SoCal ReGen Meet-Up on Saturday, June 22nd!

👇 Join us (in-person) for some amazing regenerative food and fellowship!

ReGen Brand News:

  • Gut Nuts just launched in more than 400 Sprouts Farmers Market stores nationwide as part of the chain’s innovation set.

  • “Think about it this way. In 1999, no one knew what kombucha was. Now, 25 years later, it’s a $9 billion category. I’m trying to do the same thing with Gut Nuts. Right now, no one knows what a fermented nut is, and in 25 years, I want it to be a ubiquitous snack that represents a multi-billion-dollar category.” - Tim Richards

Credit: Philosopher Foods

🏃‍♂️ Quick Hits:

🥔 Roots Potato Chips is one of the first brands to receive Soil & Climate Health Initiative Verification with their farm offering a model for regenerative potato production. (Ladd joins us on Episode 75 releasing soon!)

🧀 Cheddies Classic and Spicy Cheddar Cheesy Crackers are now available at Kroger in select regions.

📈 GoodSAM Foods continues to make strides in regenerative agriculture and CEO Heather Terry shares more on their work.

📋 Climate Collaborative has released its updated Regenerative Certscape featuring information and comparisons of 6 certification programs.

🏆 Painterland Sisters’ Hayley Painter was named the Eastern PA Young Entrepreneur of the Year.

🏅 The Regenified™ seal is making inroads into the US food industry.

🎧 Thrive Natural Care believes that the new face of clean beauty is regenerative.

⭐️ Ethos Verified Regenerative is helping brands use corporate dollars to help farmers adopt regenerative practices and verify their efforts.

ReGen Brand Jobs:

Fun Stuff:

😎 Think what we do is cool and want to help? Forward this to a friend!

🤠 Forwarded this email and want to join our crew? Subscribe here!

How did we do today?

Login or Subscribe to participate in polls.


or to participate.