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- #60 - Verde Farms Goes Regen, Wildfarmed's TV Commercial, & New ROCTM Blueberries
#60 - Verde Farms Goes Regen, Wildfarmed's TV Commercial, & New ROCTM Blueberries
Weekly episodes, news, and insights from the world of regenerative CPG
Brought to you by The ReGen Brands Podcast
This Week’s Episode:
Highlights:
🔌 Going from semiconductors to CPG
🌍 How health and travel inspired the brand
🏗️ Building supply chain before brand
🤯 Landing their big break with Wegman’s & Costco
🥩 Moving all of their volume over to branded sales
🧑🌾 Transitioning their supply chain to regenerative
🤠 Why quicker time to slaughter weight is key for rancher adoption
🎯 Consumer first > Customer first
😯 Pivoting to self-manufacturing right before COVID
🚀 Partnering with Manna Tree to fuel future growth
“We've gone a step further and said there's demand for regenerative practices. Not only do you have to do paperwork, but you actually need to change your practices as well. That's a much higher lift. And so there's definitely a price premium that we're extending to the producers. Now they're also seeing a shortened life-cycle to reach slaughter weight, so they're actually being more profitable as well. And so there's a lot of benefit at the farm level for implementing these [regenerative] practices from a pure profitability standpoint.“
Recap:
Don’t have time for the full episode? 😵💫
Everything you need to know in less than 5 minutes. 🥳
Click Image For Recap
ReGen Brand News:
🏃♂️ Quick Hits:
🍷 Domaine Bousquet has released its first-ever Sustainability Impact Report
🫐 AC Foods introduces Regenerative Organic Certified® blueberries
🥚 Vital Farms and Regenified™ led a discussion on ‘how to translate regenerative agriculture into consumer marketing’ at Brand-Led Culture Change hosted by Sustainable Brands®
☕ Nescafé is sourcing over 20% of its coffee from farmers using regenerative agriculture practices
ReGen Brand Jobs:
🫘 SIMPLi is hiring a Supply Chain Manager & Business Development Associate - Foodservice
🍗 Pasturebird is looking for a Director of Live Production
🐓 The Regenerative Agriculture Alliance is looking for a Business Development Director
🫙 Patagonia Provisions is looking for an Interim Brand Lead & Head of Operations
🦬 Force of Nature is hiring a Trade Marketing Manager & Director of E-Commerce
🍷 Bonterra Organic Estates is looking for a District Manager - MA/RI
🍚 Lundberg Family Farms is looking for a Process Project Engineer & Production Manager
Fun Stuff:
Credit: Wildfarmed
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