#59 - Yogi's Global Regen Projects + Zego & Snacktivist's New Partnership

The ReGen Brands Weekly

Weekly episodes, news, and insights from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:

#70 - Briana Buckles @ Yogi Tea

Highlights:

  • 💫 The original Yogi recipe

  • 🤯 Sourcing 150+ ingredients from 40+ countries

  • ✍️ Building a Sustainability program from scratch

  • 🌍 Their 9 global regen ag projects to date

  • 🔍 Why it all starts with supply chain transparency

  • 🧑‍🌾 Their work with tea farmers in Rwanda

  • 💲 How they think about the ROI of regenerative

  • 😧 The challenges of certifying their complex supply chains

  • ⚙️ How Yogi designs, implements, and funds their regen projects

  • 🤩 Why every supply chain link needs to benefit from regen

“If we want to be a business that's around for the next 50 years, it’s not going to happen if… poverty in supply chains continues to exist. So if we can use regenerative practices to have crop diversification, income diversification, more value for the crops that people are growing, higher yields for the crops that they're growing, less risk in the crops that they're growing…That's going to make people want to be farmers longer, which matters to our business and in long-term planning.” ”

Briana Buckles

Recap:

  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know in less than 5 minutes. 🥳

Recap Image #70 - Briana Buckles @ Yogi Tea

Click Image For Recap

ReGen Brand News:

  • The two brands are teaming up to create a Collaborative Integrative Value Chain (CIVC) model, and they’ve received $3M from the USDA’s Organic Market Development Grant program to bring the vision to life.

Zego & Snacktivist Partnership

Credit: New Hope Network

🏃‍♂️ Quick Hits:

🗣️ Lundberg Family Farms, Patagonia Provisions, & SIMPLi are profiled in How three ROC brands sell agriculture

🚛 Regenified is hiring Lauren Sprung as their new Director of Sourcing & Supply Chain

ReGen Brand Jobs:

Fun Stuff:

Check out this cool timelapse from Mendocino Wine Co!

Mendocino Wine Co timelapse video

Credit: Mendicino Wine Co

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