• The ReGen Brands Weekly
  • Posts
  • #54 - A Regenerative Coffee Revolution + First Products From Soil & Climate Health Initiative

#54 - A Regenerative Coffee Revolution + First Products From Soil & Climate Health Initiative

The ReGen Brands Weekly

Weekly episodes, news, and insights from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:


  • 🙏 Three generations of family coffee roasting

  • 💡 Going from B2B coffee roaster to CPG brand

  • 👉 “The fight to save coffee”

  • 🥇 Why Regenerative Organic Certified® matters

  • 🧑‍🌾 Creating better futures for coffee farmers

  • 💫 Building “premium” into the brand and packaging

  • ⚡ Using Bellwether’s electric coffee roasters

  • 😮 From 1 store to nationwide in 9 months

  • 🎫 Using KeHe’s “Golden Ticket” to land Sprouts

  • 🔊 “We have to make it feel good and taste good to do good”

“I found out the world is likely not gonna be able to produce specialty grade coffee by 2050. And so that, to me, was like a major alarm because I'm a 3rd generation coffee roaster. I come from, a line of really hard work, and I want my kids to have something to do one day, that's related to the coffee industry.”

Hovik Azadkhanian


  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know in less than 5 minutes. 🥳

Click Image For Recap

ReGen Brand News:

  • PACHA and Roots Chips will be the first two companies to carry the Soil & Climate Health Initiative Verified label and will be available in stores nationwide.

  • To earn verification, farms track soil health outcomes, use practices that protect and nourish the soil, and commit to continuous improvement over the long-term. An independent third-party verifier confirms that on-farm activities and monitoring meet the requirements of the program.

Credit: Soil & Climate Health Initiative

🏃‍♂️ Quick Hits:

🍃 Guayakí Yerba Mate has hired Ben Mand, previously of Harmless Harvest, as its new CEO

🍦 Alec’s Ice Cream has been named as one of the most innovative companies in food for 2024 and stood out at Expo West

🎧 Regenified’s Co-Founder Gabe Brown and CMO Kristine Root join The Natural List Podcast

🏆 Painterland Sisters won the 2024 Expo West’s Pitch Slam grand prize with Philosopher Foods also winning perks as the runner-up

📝 “Regenerative Leading The Way” takes the top spot in The Food Institute’s top 5 noteworthy observations from Expo West

 Grows Together Consulting shares their Expo West takeaways from brands supporting regenerative agriculture

👉 Sustainable Agriculture Gets a Push From Big Corporations

🫘 SIMPLi seizes Peruvian cuisine’s ‘big momentum’ and their full line of Regenerative Organic Certified® beans are now available at Fresh Thyme Market

👏 Chi Foods is now carried nationwide in Whole Foods Market

🍷 Bonterra Organic Estates introduces Regenerative Organic Certified® Estate Sauvignon Blanc

🥛 Once Upon a Farm's brand expansion reimagines milk for a new generation

ReGen Brand Jobs:

Fun Stuff:

👊 🖤 🙏

😎 Think what we do is cool and want to help? Forward this to a friend!

🤠 Forwarded this email and want to join our crew? Subscribe here!

How did we do today?

Login or Subscribe to participate in polls.

Join the conversation

or to participate.