#54 - A Regenerative Coffee Revolution + First Products From Soil & Climate Health Initiative

Weekly episodes, news, and insights from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:

Highlights:

• 🙏 Three generations of family coffee roasting

• 💡 Going from B2B coffee roaster to CPG brand

• 👉 “The fight to save coffee”

• 🥇 Why Regenerative Organic Certified® matters

• 🧑‍🌾 Creating better futures for coffee farmers

• 💫 Building “premium” into the brand and packaging

• ⚡ Using Bellwether’s electric coffee roasters

• 😮 From 1 store to nationwide in 9 months

• 🎫 Using KeHe’s “Golden Ticket” to land Sprouts

• 🔊 “We have to make it feel good and taste good to do good”

Recap:

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

ReGen Brand News:

🏆 First Two Food Brands Achieve Soil & Climate Health Initiative Verification

• PACHA and Roots Chips will be the first two companies to carry the Soil & Climate Health Initiative Verified label and will be available in stores nationwide.

• To earn verification, farms track soil health outcomes, use practices that protect and nourish the soil, and commit to continuous improvement over the long-term. An independent third-party verifier confirms that on-farm activities and monitoring meet the requirements of the program.

🏃‍♂️ Quick Hits:

🍃 Guayakí Yerba Mate has hired Ben Mand, previously of Harmless Harvest, as its new CEO

🍦 Alec’s Ice Cream has been named as one of the most innovative companies in food for 2024 and stood out at Expo West

🎧 Regenified’s Co-Founder Gabe Brown and CMO Kristine Root join The Natural List Podcast

🏆 Painterland Sisters won the 2024 Expo West’s Pitch Slam grand prize with Philosopher Foods also winning perks as the runner-up

📝 “Regenerative Leading The Way” takes the top spot in The Food Institute’s top 5 noteworthy observations from Expo West

✅ Grows Together Consulting shares their Expo West takeaways from brands supporting regenerative agriculture

👉 Sustainable Agriculture Gets a Push From Big Corporations

🫘 SIMPLi seizes Peruvian cuisine’s ‘big momentum’ and their full line of Regenerative Organic Certified® beans are now available at Fresh Thyme Market

👏 Chi Foods is now carried nationwide in Whole Foods Market

🍷 Bonterra Organic Estates introduces Regenerative Organic Certified® Estate Sauvignon Blanc

🥛 Once Upon a Farm's brand expansion reimagines milk for a new generation

🍚 Lundberg Family Farms’ Generational Commitment To Regenerative Organic Farming

ReGen Brand Jobs:

• 🥣 Seven Sundays is looking for a Sourcing Manager

• 🫙 Patagonia Provisions is hiring a Head of Operations

• 🍷 Bonterra Organic Estates is looking for a Manager National Accounts Walmart / Sam's Club, District Manager - MA/RI, District Manager - Southern California, Manager National Accounts On Premise, District Manager - New York Metro, & District Manager - Upstate New York

• 🦬 Force of Nature is hiring a Trade Marketing Manager, Manager / Director of FP&A, & Director of E-Commerce

• 🍚 Lundberg Family Farms is looking for an Account Manager & Director Supply Chain Management

• 🥑 La Tourangelle is hiring an E-Commerce Specialist

Fun Stuff:

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