#50 - France's Radically Transparent Regen Leader + Lundberg's 90-Second Rice Goes ROC™

Weekly episodes, news, and insights from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:

Highlights:

• 🇫🇷 France’s leading regen brand with over 200 products!

• 🚜 Joséphine’s journey ​​from agribusiness to regen CPG

• 🤯 Working with 46 manufacturers and 260 farmers

• 🥣 Their new kids' cereal lineup featuring millet

• 🔥 The power of a strong DTC customer community

• 💯 Using radical transparency to build trust

• 📝 Roadmapping improvements with “the regeneration index”

• 👏 Dedicating 1% of sales to regen practice adoption

• 🔊 The recent farmer protests in France & Europe

• 🗯️ Engaging in advocacy + policy to drive change

Recap:

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

👩‍💻 Can you write a ReGen Brands Recap!?

• We’re losing our blog writer and looking for someone to take over the writing of the recaps ASAP!

• Do you already listen to every episode / read every recap? Can you write? Want to get paid to do both!?

ReGen Brand Events:

🔥 Tree Range Farms & Regenerative Agriculture Alliance are hosting the 3rd Annual Regenerative Poultry Convergence on March 21-22. Gain a better understanding of the Poultry Centered Regenerative Agriculture (PCRA) ecosystem and connect with fellow business partners, investors, and farmers.

💥 Force of Nature's annual "WHAT GOOD SHALL I DO" conference on April 19-20 brings together ranchers, farmers, researchers, nutritionists, and conscious consumers for 2-3 days of education, networking, planning, and ACTION focused on regenerating ourselves and our landscapes.

ReGen Brand News:

👏 Lundberg Family Farms Unveils Upgraded & Expanded Line of Regenerative Organic Certified® 90-Second Rice Products

• All SKUs are USDA Certified Organic, Fair Trade Certified™, Non-GMO Project Verified, & Regenerative Organic Certified®

• These items are available now at Sprouts Farmers Market, Whole Foods Market, and coming soon to Thrive Market

🏃‍♂️ Quick Hits:

🍫 Alter Eco Foods has been acquired by Trek One Capital.

🐄 Good Culture is expanding its Path to Pasture program to include more dairy farmers.

🏅 Dr. Bronner’s has announced that its Salted Dark flavor of chocolate is now Regenerative Organic Certified®.

👖 Citizens of Humanity Group & Advancing Eco Agriculture (AEA) are teaming up to launch a data-driven standard for growing regenerative cotton called Integrity Grown™. And Citizens of Humanity is launching its first collections using regeneratively farmed fabric. (Bonus fashion content! 👏)

ReGen Brand Jobs:

• 🍽️ Patagonia Provisions is hiring a Creative Operations Lead

• 🍷 Bonterra Organic Estates is looking for a District Manager - New York Metro & District Manager - Upstate New York

• 🦬 Force of Nature is hiring a Trade Marketing Manager, Manager / Director of FP&A, Director of E-Commerce, & Director of Food Safety & Quality Assurance

• 🍚 Lundberg Family Farms is looking for a Distribution Center Manager, Data Processing Manager, Account Manager, Food Safety Quality Engineer, & Financial Analyst

• 🥑 La Tourangelle is hiring an E-Commerce Specialist

• 🫘 SIMPLi is looking for a Customer Accounts Specialist (based in the US) & Director of Finance (based in Peru)

• 🥣 Seven Sundays is hiring a Quality Manager

• 🥛 Danone is looking for a Senior Manager Regenerative Agriculture Innovation (New York) & Senior Manager Regenerative Agriculture Innovation (Colorado)

Fun Stuff:

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