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- #50 - France's Radically Transparent Regen Leader + Lundberg's 90-Second Rice Goes ROCTM
#50 - France's Radically Transparent Regen Leader + Lundberg's 90-Second Rice Goes ROCTM
Weekly episodes, news, and insights from the world of regenerative CPG
Brought to you by The ReGen Brands Podcast
This Week’s Episode:
Highlights:
🇫🇷 France’s leading regen brand with over 200 products!
🚜 Joséphine’s journey from agribusiness to regen CPG
🤯 Working with 46 manufacturers and 260 farmers
🥣 Their new kids' cereal lineup featuring millet
🔥 The power of a strong DTC customer community
💯 Using radical transparency to build trust
📝 Roadmapping improvements with “the regeneration index”
👏 Dedicating 1% of sales to regen practice adoption
🔊 The recent farmer protests in France & Europe
🗯️ Engaging in advocacy + policy to drive change
“70% of consumers in France don’t trust brands anymore, they also don’t trust the retailer. The food sector is known for being very opaque. Like, you don't tell the margin. You don't tell what's going on, you don’t even know who the manufacturer is or the farmer. So we decided to be very different in that sense and say everything. And it works for us because we build that trust.”
Recap:
Don’t have time for the full episode? 😵💫
Everything you need to know in less than 5 minutes. 🥳
👩💻 Can you write a ReGen Brands Recap!?
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ReGen Brand Events:
🔥 Tree Range Farms & Regenerative Agriculture Alliance are hosting the 3rd Annual Regenerative Poultry Convergence on March 21-22. Gain a better understanding of the Poultry Centered Regenerative Agriculture (PCRA) ecosystem and connect with fellow business partners, investors, and farmers.
💥 Force of Nature's annual "WHAT GOOD SHALL I DO" conference on April 19-20 brings together ranchers, farmers, researchers, nutritionists, and conscious consumers for 2-3 days of education, networking, planning, and ACTION focused on regenerating ourselves and our landscapes.
Credit: Force of Nature
ReGen Brand News:
All SKUs are USDA Certified Organic, Fair Trade Certified™, Non-GMO Project Verified, & Regenerative Organic Certified®
These items are available now at Sprouts Farmers Market, Whole Foods Market, and coming soon to Thrive Market
Source: Lundberg Family Farms
🏃♂️ Quick Hits:
🍫 Alter Eco Foods has been acquired by Trek One Capital.
🐄 Good Culture is expanding its Path to Pasture program to include more dairy farmers.
🏅 Dr. Bronner’s has announced that its Salted Dark flavor of chocolate is now Regenerative Organic Certified®.
👖 Citizens of Humanity Group & Advancing Eco Agriculture (AEA) are teaming up to launch a data-driven standard for growing regenerative cotton called Integrity Grown™. And Citizens of Humanity is launching its first collections using regeneratively farmed fabric. (Bonus fashion content! 👏)
ReGen Brand Jobs:
🍽️ Patagonia Provisions is hiring a Creative Operations Lead
🍷 Bonterra Organic Estates is looking for a District Manager - New York Metro & District Manager - Upstate New York
🦬 Force of Nature is hiring a Trade Marketing Manager, Manager / Director of FP&A, Director of E-Commerce, & Director of Food Safety & Quality Assurance
🍚 Lundberg Family Farms is looking for a Distribution Center Manager, Data Processing Manager, Account Manager, Food Safety Quality Engineer, & Financial Analyst
🥑 La Tourangelle is hiring an E-Commerce Specialist
🫘 SIMPLi is looking for a Customer Accounts Specialist (based in the US) & Director of Finance (based in Peru)
🥣 Seven Sundays is hiring a Quality Manager
🥛 Danone is looking for a Senior Manager Regenerative Agriculture Innovation (New York) & Senior Manager Regenerative Agriculture Innovation (Colorado)
Fun Stuff:
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