Weekly episodes, news, and insights from the world of regenerative CPG
This Week’s Episode:
🇧🇷 Our 2nd international episode with NUU from Brazil!
🤤 Why Rafaela left Johnson & Johnson to start NUU
🧀 Bringing better Brazilian cheese bread to the masses
🤩 Their indigenous, hero ingredient: yuca (cassava)
🧑🌾 Building supply chains to purchase from smallholder farmers
🤝 Engaging investors, NGOs, and the government in their regen journey
💡 Why all their SKUs are “air fryer friendly”
💰 Their recent 4 million dollar fundraise!
❤️ Why we need to re-feminize the food system
🔥 Using event ambassadors to drive discovery and trial
“Unlike the plant-based movement, I saw how animals and agriculture work together as a whole. And then I saw the Kiss the Ground documentary, learned about regenerative food systems and agriculture, and realized there’s a way to keep using milk, butter, and cheese. We decided that we were part of the problem, but we would fight to be part of the solution.”
Rafaela Gontijo Lenz
Let me know if you’ll be there, and we can connect on all things regen CPG!
Use code ANTHONY10 at checkout for 10% off if you haven’t registered yet!
ReGen Brand News:
🦬 Wild Idea Buffalo is now Audubon Certified & Regenerative Organic Certified®
Wild Idea Buffalo has achieved bird-friendly habitat certification through Audubon’s Conservation Ranching program. Wild Idea Buffalo will become the inaugural brand to feature the new bison version of the Audubon Certified bird-friendly seal.
Wild Idea Buffalo is the first Regenerative Organic Certified® bison business. “What began with a small herd and a vision to heal 1,000 acres of battered South Dakota ranchland is today 35,000 acres and a herd of about 800 bison that are Regenerative Organic Certified®”
🏃♂️ Quick Hits:
👀 The California Department of Food and Agriculture has established a Regenerative Agriculture Work Group to assist the State Board of Food and Agriculture in defining “Regenerative Agriculture.”
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