#48 - Brazilian Cheese Bread Goes Regen + Wild Idea Gets Certified

January 30, 2024

The ReGen Brands Weekly

Weekly episodes, news, and insights from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:

#60 - Rafaela Gontijo Lenz @ NUU

Highlights:

  • 🇧🇷 Our 2nd international episode with NUU from Brazil!

  • 🤤 Why Rafaela left Johnson & Johnson to start NUU

  • 🧀 Bringing better Brazilian cheese bread to the masses

  • 🤩 Their indigenous, hero ingredient: yuca (cassava)

  • 🧑‍🌾 Building supply chains to purchase from smallholder farmers

  • 🤝 Engaging investors, NGOs, and the government in their regen journey

  • 💡 Why all their SKUs are “air fryer friendly”

  • 💰 Their recent 4 million dollar fundraise!

  • ❤️ Why we need to re-feminize the food system

  • 🔥 Using event ambassadors to drive discovery and trial

“Unlike the plant-based movement, I saw how animals and agriculture work together as a whole. And then I saw the Kiss the Ground documentary, learned about regenerative food systems and agriculture, and realized there’s a way to keep using milk, butter, and cheese. We decided that we were part of the problem, but we would fight to be part of the solution.”

Rafaela Gontijo Lenz

Recap:

  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know in less than 5 minutes. 🥳

ReGen Brands Recap #60

Brazilian Cheese Bread Goes Regenerative

RFSI Europe:

I’m excited to attend Regenerative Food Systems Investment Europe on 28-29 February!

Let me know if you’ll be there, and we can connect on all things regen CPG!

Use code ANTHONY10 at checkout for 10% off if you haven’t registered yet!

RFSI Europe 2024

ReGen Brand News:

🦬 Wild Idea Buffalo is now Audubon Certified & Regenerative Organic Certified®

  • Wild Idea Buffalo has achieved bird-friendly habitat certification through Audubon’s Conservation Ranching program. Wild Idea Buffalo will become the inaugural brand to feature the new bison version of the Audubon Certified bird-friendly seal.

  • Wild Idea Buffalo is the first Regenerative Organic Certified® bison business. “What began with a small herd and a vision to heal 1,000 acres of battered South Dakota ranchland is today 35,000 acres and a herd of about 800 bison that are Regenerative Organic Certified®”

Dan O'Brien w/ Audubon Certification

Source: Dan O’Brien

🏃‍♂️ Quick Hits:

🤝 (ICYMI) Once Upon a Farm enters the dairy category by partnering with Alexandre Family Farm to source A2/A2 regenerative organic whole milk for their new A2/A2 Whole Milk Shakes line - now hitting store shelves.

🥔 McCain Foods has announced that 51% of their global potato acreage is now onboarded within McCain’s Regenerative Agriculture Framework.

🏅 Vanilla Bean Project is selling the world’s first Regenerative Organic Certified® vanilla extract.

👀 The California Department of Food and Agriculture has established a Regenerative Agriculture Work Group to assist the State Board of Food and Agriculture in defining “Regenerative Agriculture.”

🍷 Gundlach Bundschu Winery is now Regenerative Organic Certified® because “(the certification) formalizes what we’ve been trying to do here for the last 165 years.”

🫒 Big Picture Foods’ Green Olives and Banana Peppers are officially hitting the Sprouts mainline shelves nationwide in February!

🥛 Stonyfield Organic is working with Regrow Ag to baseline its supply chain’s current emissions and measure the impacts of regenerative farming practices.

🍺 Why Patagonia is getting into the beer business and Paul Lightfoot from Patagonia Provisions on the Brands for a Better World Podcast.

🥞 Ojaswe gets some love from this New York Live video showcasing Pop Up Grocer.

ReGen Brand Jobs:

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