#48 - Brazilian Cheese Bread Goes Regen + Wild Idea Gets Certified

The ReGen Brands Weekly

Weekly episodes, news, and insights from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:

#60 - Rafaela Gontijo Lenz @ NUU


  • 🇧🇷 Our 2nd international episode with NUU from Brazil!

  • 🤤 Why Rafaela left Johnson & Johnson to start NUU

  • 🧀 Bringing better Brazilian cheese bread to the masses

  • 🤩 Their indigenous, hero ingredient: yuca (cassava)

  • 🧑‍🌾 Building supply chains to purchase from smallholder farmers

  • 🤝 Engaging investors, NGOs, and the government in their regen journey

  • 💡 Why all their SKUs are “air fryer friendly”

  • 💰 Their recent 4 million dollar fundraise!

  • ❤️ Why we need to re-feminize the food system

  • 🔥 Using event ambassadors to drive discovery and trial

“Unlike the plant-based movement, I saw how animals and agriculture work together as a whole. And then I saw the Kiss the Ground documentary, learned about regenerative food systems and agriculture, and realized there’s a way to keep using milk, butter, and cheese. We decided that we were part of the problem, but we would fight to be part of the solution.”

Rafaela Gontijo Lenz


  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know in less than 5 minutes. 🥳

RFSI Europe:

I’m excited to attend Regenerative Food Systems Investment Europe on 28-29 February!

Let me know if you’ll be there, and we can connect on all things regen CPG!

Use code ANTHONY10 at checkout for 10% off if you haven’t registered yet!

RFSI Europe 2024

ReGen Brand News:

🦬 Wild Idea Buffalo is now Audubon Certified & Regenerative Organic Certified®

  • Wild Idea Buffalo has achieved bird-friendly habitat certification through Audubon’s Conservation Ranching program. Wild Idea Buffalo will become the inaugural brand to feature the new bison version of the Audubon Certified bird-friendly seal.

  • Wild Idea Buffalo is the first Regenerative Organic Certified® bison business. “What began with a small herd and a vision to heal 1,000 acres of battered South Dakota ranchland is today 35,000 acres and a herd of about 800 bison that are Regenerative Organic Certified®

Dan O'Brien w/ Audubon Certification

Source: Dan O’Brien

🏃‍♂️ Quick Hits:

🤝 (ICYMI) Once Upon a Farm enters the dairy category by partnering with Alexandre Family Farm to source A2/A2 regenerative organic whole milk for their new A2/A2 Whole Milk Shakes line - now hitting store shelves.

🥔 McCain Foods has announced that 51% of their global potato acreage is now onboarded within McCain’s Regenerative Agriculture Framework.

🏅 Vanilla Bean Project is selling the world’s first Regenerative Organic Certified® vanilla extract.

👀 The California Department of Food and Agriculture has established a Regenerative Agriculture Work Group to assist the State Board of Food and Agriculture in defining “Regenerative Agriculture.”

🍷 Gundlach Bundschu Winery is now Regenerative Organic Certified® because “(the certification) formalizes what we’ve been trying to do here for the last 165 years.”

🫒 Big Picture Foods’ Green Olives and Banana Peppers are officially hitting the Sprouts mainline shelves nationwide in February!

🥛 Stonyfield Organic is working with Regrow Ag to baseline its supply chain’s current emissions and measure the impacts of regenerative farming practices.

🍺 Why Patagonia is getting into the beer business and Paul Lightfoot from Patagonia Provisions on the Brands for a Better World Podcast.

🥞 Ojaswe gets some love from this New York Live video showcasing Pop Up Grocer.

ReGen Brand Jobs:

Fun Stuff:

😎 Think what we do is cool and want to help? Forward this to a friend!

🤠 Forwarded this email and want to join our crew? Subscribe here!

How did we do today?

Login or Subscribe to participate in polls.


or to participate.