#41 - 🍅 Saving Heirloom Tomatoes From Extinction + 🍷 New ROC™ Vino

The ReGen Brands Weekly

Weekly episodes, news, and insights from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:

#55 - Monique Hypes & Marie Krane @ Tomato Bliss


  • 😍 “Saving Heirloom Tomatoes From Extinction”

  • 👏 Marie’s journey fighting to save heirloom tomato seeds

  • 💡 Why farming and CPG became her best path to seed-saving

  • 🤝 Hiring Monique to take the brand beyond the farmers’ market

  • 🤯 90% of tomato production comes from less than 25 seeds

  • 👍 Intercropping as their secret weapon for pest prevention

  • 🏅 Why their farm is certified Regenified™

  • 🧑‍🍳 How they’re using food service to fuel their growth

  • ⚡ Why stores should merchandise their SKUs in the produce department

  • 📈 The imperative for regen brands to scale supply and demand in tandem

“If we can get a commercial tomato farmer who grows one type of tomato to go to two types of tomatoes, that would be a step in the right direction. I can't imagine that we'd ever have a hard line that wouldn't support any improvement. Farming is an art, it’s not always a perfect science. So we really do try to focus on progress over perfection. And how can we make incremental steps to continue to build a food supply chain that works?”

Monique Hypes

“A lot of people said you're crazy trying to build a national brand without industrial food as the main ingredient. But the supply chain has proven to be robust. We had hoped for 180,000 lbs this year and we ended up at 300,000 lbs. That’s a lot of tomatoes and a clear path to 2 million lbs within five years. We can build the supply chain. We are going to convert mono-cultivated tomato fields to biodiverse tomato fields.”

Marie Krane


  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know in less than 5 minutes. 🥳

ReGen Brand News:

  • “Whereas organic spells out what you can’t do, regenerative takes it a step further to create discernible improvement to the ecological and social function of the farm and community. In this way, problems are solved holistically within the parameters of a healthy ecosystem—which is something we’ve always strived for.” - Eric Jensen

  • Constellation Brands Inc. acquired Booker in November of 2021 and fully supported the recent move to ROC™.

Booker Vineyard Staff

Credit: Booker Vineyard

🏃‍♂️ Quick Hits:

🍗 Pasturebird is now selling ground chicken.

🦉 Florida Crystals Corporation, owner of the largest Regenerative Organic Certified® farm in America, announces barn owls continue to nest at a high rate on its farms.

🍔 Atlantic Sea Farms is currently rolling out their Sea-Veggie Burgers nationwide in Whole Foods Market!

🏆 Grgich Hills Estate, a Regenerative Organic Certified® winery, has been named the winner of the 2024 Best of Wine Tourism Regional Award.

ReGen Brand Jobs:

Fun Stuff:

@Me at Thanksgiving with my girlfriend’s family this week 😂

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