#39 - Regen Buckwheat Bread Goes Nationwide + Regeneration Through Innovation + 3 ReGen Brands Land Big Distribution Breaks

Weekly episodes, news, and insights from the world of regenerative CPG

Brought to you by The ReGen Brands Podcast

This Week’s Episode:

Highlights:

• 🤤 How Adam became obsessed with buckwheat bread

• 👏 Their national rollout in Whole Foods happening NOW!

• 🌊 Maddie’s transition from oceanography to entrepreneurship

• 🌳 Adam volunteering at a non-profit regenerative farm

• 📦 Why COVID forced them to focus on DTC early on

• 🏗️ Building buckwheat supply with John @ Field Theory

• 👍 The agronomic and commercial benefits of buckwheat

• 🥇 Working with Social Carbon Initiative (SCI) for certification

• 🤯 The simple power of slicing bread

• 💭 Creative marketing that drives trial at retail

Recap:

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

Product Innovation 🤝 ReGen Brands:

💭 Regeneration Through Innovation

• 🥳 Alisa Knapp takes the reigns to share how utilizing the People, Planet and Palate Framework can create a continuous positive feedback loop that helps scale regenerative agriculture.

🙋‍♂️ We are hoping to feature a guest blog post every week.

📧 Drop me a line if you have something to share at the intersection of regenerative agriculture and CPG.

ReGen Brands Insights (ICYMI):

💰 Catalyzing Regen CPG Through Grant Funding

• There are funders out there who make grants to support regenerative brands and supply chains; however, we typically find that knowledge of and access to these sources of capital is scarce. Not to mention that most brands do not have the in-house resources to properly understand, apply for, and activate these pools of capital by themselves.

ReGen Brand News:

🤩 3 ReGen Brands Land Big Distribution Breaks

• Big Picture Foods’ products are now available in JARS! These items are debuting nationwide in Sprouts stores on the NEW FOR YOU table.

• 6 Regenerative Organic Certified® items from SIMPLi are now available in BULK at MOM's Organic Market!

• 6 White Leaf Provisions Purees are now available in all Meijer locations!

👏 Women Transforming Food: Building Brands that Nourish People and Planet

• “The past 5-10 years have seen an emergence of brands that offer food for healing of people and planet… and women are leading the charge.”

• “Like most regenerative brands, because the regenerative food system is still in its infancy, White Leaf and Sarilla have to work extra hard to convey these stories, and the overall benefits of regenerative, to consumers.”

🏃‍♂️ Quick Hits:

🤓 Kiss The Ground has released a new 90-minute course titled Regen 101 specifically designed for professionals and teams.

📈 Unilever has released findings from their four inaugural regenerative agriculture programs in Spain, Italy, and the US.

🍕 Wildfarmed flour will now be used to make all the sourdough pizzas at every Franco Manca restaurant.

🤔 An insightful and thought-provoking article on Walmart’s ‘Regenerative Foodscape’.

ReGen Brand Jobs:

• ⚓️ Atlantic Sea Farms is hiring a Marketing Associate

• 🥛 Danone is looking for a Program Implementation Manager (West) - Regenerative Agriculture

• 🦬 Force of Nature is hiring an Operations Manager

• 🦴 Kettle & Fire is looking for a Chief Operating Officer

Fun Stuff:

As regenerative brands continue to trial what messaging about regenerative farming resonates with consumers, Lundberg Family Farms is leaning heavily into their work with ducks.

Check out these three videos that are rolling out as television ads across the country:

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