ReGen Brand News:
Big Picture Ranch, the film studio behind 'Common Ground', a new documentary demanding change from current American farming practices, announced a new $10 million commitment to move 100 million acres of U.S. farmland to regenerative farming by 2025.
The "100 Million Acres Initiative" will build a coalition of farmers, ranchers, non-governmental organizations, and for-profit companies that have pledged to transform at least 10% of their crops, ranches, and supply chains to certified regenerative farming.
Progress will be measured using three verified certification partners: Regenified, Regenerative Organic Certified and Land to Market.
Credit: "100 Million Acres Initiative"
The Sustainable Agriculture Initiative (SAI) Platform’s framework offers a globally aligned definition of regenerative agriculture — to which 30 agriculture co-ops and the 170-strong SAI Platform member group have already committed - including Danone, Hershey, Kraft Heinz, Mars, Nestlé, Oatly, PepsiCo, Starbucks, Target and Unilever.
The framework will assess, monitor, and verify farm practices to aid the global transition towards regenerative agriculture. The program identifies four key areas of impact — water, soil, biodiversity, and climate — and has devised four clear steps through which to enact the framework — risk screening assessment, outcome selection, the adoption of principles and practices, and the monitoring and assessment of progress.
🏃♂️ Quick Hits:
🥩 The Carman Ranch collective now spans 220,000 acres and has been certified as “Tier 3” under the Regenified framework. Meet the woman behind the group of ranches coming together to market their grass-fed beef under the Carman Ranch brand.