ReGen Brand News:
Gruff - Ancient Grain Grits (Best New Certified Organic or Regenerative Product)
Painterland Sisters - Plain Organic Skyr Yogurt (Best New Meat, Dairy or Animal Based Product)
Atlantic Sea Farms - Spicy Gochujang Seaweed Salad (Best New Plant-Focused Product)
GoodSAM Foods - Brave Day Coffee (Best New People-Forward Product)
FAIRR has released a new report examining regenerative agriculture commitments from publicly listed agri-food firms.
50 / 79 companies worth USD 3 trillion mention regenerative agriculture initiatives in their disclosures.
Only 36% (18/50) have quantified company-wide targets for regenerative agriculture.
Just 16% (8/50) discuss metrics and data, with only four companies having established baselines to measure progress.
Only 8% (4/50) have targets to financially support farmers to deploy regenerative practices.
“Multinational food giants have filled endless press releases with talk of their commitment to regenerative agriculture, but with no agreed definition of the term it’s impossible to measure what progress they’re making or hold them to account for failing to keep their promises.”
“Investors will want to see measurable targets that match companies’ stated ambitions on regenerative agriculture if they are to ensure they don’t fall foul of anti-greenwash regulations.”
🏃♂️ Quick Hits:
🍔 Hopdoddy has removed plant-based offerings from its menu and is partnering with Force of Nature to source regenerative beef and bison for 5 menu items. Hopdoddy is encouraging customers to “Save the Planet... One Bite at a Time.”
🥇 Lotus Foods Organic White and Brown Basmati Rice has achieved ROC® Gold, making Lotus Foods Basmati Rice the first and only ROC® Gold rice.