Weekly episodes, news, and insights from the world of regenerative CPG
This Week’s Episode:
😍 What are BamNut Noodles and BamNut Milk?
🙏 How Chris’ Austrian town and grandfather inspired him
🌏 Chris’ career in food across the globe
😡 Our huge combined problem of land degradation & deforestation
🤩 The game-changing Bambara Groundnut
🇺🇸 Why they chose the US as their 1st commercial market
🧪 The massive R&D lift to commercialize new crops at scale
🤝 Their amazing work with farmers in Africa
🤯 Upcycling Bambara waste to create biochar and renewable energy
🔑 Gen Z spending and voting power is the key to a regenerative future
"So I call it the 'regenerative intersection' where soil restoration, renewable energy, carbon sequestration, and (community) well-being all meet. That is the work that unfolds at WhatIF Foods."
“For the regen movement to succeed we have to open our arms and welcome as many vantage points as possible. Regeneration is a global phenomenon. We need to take carbon dioxide out of the atmosphere globally. We have a mandate to help communities all over the world.”
ReGen Certifications & Verifications:
🥳 Kristina Tober recaps the top 6 certification / verification programs we’re tracking.
👉 A recent study found that only 19% of consumers have heard of “regenerative ag.” This lack of understanding around the nutritional and planetary benefits of products made with regeneratively grown ingredients explains why two-thirds surveyed (66%) also said they won’t pay a premium for these products. This is where certification and verification programs can help, providing a number of important benefits.
🙋♂️ We are hoping to feature a guest blog post every week.
📧 Drop me a line if you have something to share at the intersection of regenerative agriculture and CPG.
ReGen Brands Insights (ICYMI):
Backed by a robust scientific methodology that combines advanced DNA sequencing, ecological computing, and machine learning, BeCrop® Rate establishes a single metric, not a certification, that satisfies the verification of regeneration.
What (super smart) people are saying about this blog ⬇️
ReGen Brand News:
The team at Tree-Range Farms is pioneering an approach to raising chickens and trees in tandem, storing more carbon and water in the soil while providing an entry point for new and BIPOC farmers often left out of the conventional system.
Check out Episode 33 with Founder & CEO Reginaldo Haslett-Marroquin to learn more about this “regenerative ecosystem” of chicken production.
Credit: Wil Crombe / Organic Compound
The Founders of Merge Impact assert that: “We need to strike a balance between standards that are reasonable but that also set the bar high.”
You can't change what you don't measure. Describing a process as regenerative implies that there has been a corrective change from damaged, degraded, or depleted status. But if no baseline measurements have been established or recorded, tracking progress becomes infinitely more difficult.
Verified data services provide the integrity and opportunity we all need to incentivize more positive change at the field level and bring value back to the producers.
Cheddies has expanded its line of high-protein, low-carb cheddar crackers into more than 2,500 retailers nationwide.
Their growth has been powered by an emphasis on regenerative agriculture, which the company originally pursued during the height of the pandemic as a workaround for supply chain issues that left the business “under siege.”
Check out Episode 20 with Co-Founder & CEO Francisco Pergola to learn more about Cheddies.
🏃♂️ Quick Hits:
🌾 Oatman Farms has launched a Rewards Program. All you have to do is purchase an item to be enrolled.
😎 Think what we do is cool and want to help? Forward this to a friend!