YARD STICK

“They want to understand the supply chain’s health. They want to understand the upstream dynamics before they’re reflected in price spikes or availability challenges.”

-Chris Tolles

Regenerative Food Systems Investment Forum

What is one of the most powerful opportunities of our time?

🌱 Investing in resilient agriculture and food systems.

For funders, farmers, consumers, brands, and everyone in between.

Early leaders are building long-term value and resilience.

Ready to join the community making this happen?

Then we’ll see you at the Regenerative Food Systems Investment Forum!

Event Details: 📅 October 7 - October 8 📍 Minneapolis, MN

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Regenerative Organic Certified® Approaches 20 Million Acres

Regenerative Organic Agriculture is nearing 20 million acres across 67,000 farms in 46 countries, backed by 320+ brands, with ROC™ products posting 45% year-to-date growth and an additional $20 million in retail sales - a 24% jump.

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Major Brands Launch "STEP up for Agriculture" Initiative

PepsiCo, Unilever, and other global food and retail leaders have launched STEP up for Agriculture, a pre-competitive initiative to strengthen farmer-facing organizations with tools, training, and funding. The program aims to accelerate adoption of regenerative practices across millions of acres—supporting PepsiCo’s 10M-acre 2030 goal and Unilever’s 1M-hectare target—while piloting new farmer-led partnerships.

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Brother’s Bond

🥃 Launches its Regenerative Grain New Batch Bourbon, crafted with grains grown using regenerative agriculture to deliver bold flavor while restoring soil health and supporting farmers. Rolling out nationwide September 16 at $59.99, the release also debuts a portfolio-wide packaging refresh that boosts shelf appeal, lowers carbon footprint, and reinforces the brand’s commitment to sustainability from grain to bottle.

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El Nacho

👏 Has officially landed on shelves at Whole Foods Market across the North Atlantic region, bringing its bold flavors and rebellious spirit to everyday snacking.

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Canaan Palestine

🌿 Introduces its Za’atar Spice Mix, a zesty blend of wild thyme, oregano, sumac, sesame, and olive oil that brings centuries-old Palestinian flavor into modern kitchens. Crafted by women’s cooperatives using traditional methods and fair trade practices, each batch sustains local livelihoods while delivering authentic taste and cultural heritage to tables worldwide.

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Kellanova & ADM

🤝 Partnered with 180+ farmers in Alabama, Georgia, and Florida to improve soil on 120,000 acres of cotton via cover crops and reduced tillage, cutting 16,000 MT of greenhouse gas emissions (≈13,000 cars).

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🍷 Bonterra Organic Estates is looking for a Procurement Analyst & Financial Analyst

🌾 Simple Mills is hiring a Senior Associate - Sustainability & Mission

🍇 Tablas Creek Vineyard is looking for a DTC Sales Manager

🌱 Row 7 is hiring a CPG Innovation Manager

🥩 Force of Nature Meats is looking for a Controller & Social Media - Community & Content Manager

🛢️ La Tourangelle is hiring a Sales Manager - East

Mad Money Moves in Regen Ag

💰 Mad Capital, a leading regenerative and organic agriculture credit firm, has announced the close of its second fund at more than $78M! The firm wants to finance 5 million acres by 2032… and they’re already 10% of the way there.

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