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- #119 - Piloting Regenerative Innovation In Tea & Herbs
#119 - Piloting Regenerative Innovation In Tea & Herbs


THE REPUBLIC OF TEA
“If this is the direction that we think is of importance and of value, then we can’t let go. We have to keep pressing.”
-Kristina Tucker

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Why Regenerative x NYC Climate Week
🌱 Why Regenerative is hosting a two-day series of events during NYC Climate Week that convenes leaders from food, farming, finance, research, and sustainability. The programs are designed to foster alignment across sectors working toward regenerative food systems and climate resilience. Attendees will take part in panels, workshops, and networking to tackle urgent challenges and explore pathways for scaling regenerative solutions.
Event Details: 📅 September 23, 2025 - September 24, 2025 📍 In-Person

Cheddies Launches Pizza Crackers with Steve Aoki
Steve Aoki, as Chief Snacking Officer of Cheddies, has launched Pizza-Flavored Cheddies, infusing his Pizzaoki-inspired flavors into a better-for-you cracker made with regenerative cheese and avocado oil. Now available nationwide at Whole Foods, the launch combines sustainable snacking while giving consumers 6g of protein per serving in a crave-worthy, planet-conscious bite.

Edacious & ROA Partner to Link Regen Farming to Nutrition
Edacious and the Regenerative Organic Alliance announced a four-year partnership to test 200+ Regenerative Organic Certified® products at the Edacious Food Lab. This benchmarks nutritional quality and toxicity against conventional, organic, and regenerative non-organic crops. The collaboration aims to make nutrition visible and verifiable, creating the data backbone that links farming practices to human health, with Edacious serving ROA members as a preferred testing partner offering discounted Discovery Analysis packages.

The Rainforest Alliance Announces Regenerative Agriculture Certification
The Rainforest Alliance has launched a new Regenerative Agriculture Certification for coffee, providing farmers with a science-based framework to improve soil health, biodiversity, water stewardship, and livelihoods — with certified products carrying a distinct seal starting in 2026. The certification will expand to crops like cocoa, citrus, and tea, giving companies stronger ESG credentials and consumers a trusted way to support resilient, regenerative farming.

Recoup Beverage
🔥 Has landed in 50 Raley’s stores across Northern California through the retailer’s Get Curious innovation program, bringing its gut-healthy, ginger-powered hydration to more shoppers.
SIMPLi
🫘 Launches nine new Regenerative Organic Certified® pantry staples — including lentils, beans, farro, and premium oils — now available exclusively at Whole Foods Market.
Harmless Harvest
👏 Launches its dairy-free yogurt drink at Sprouts, bringing a new plant-based option to shoppers nationwide.
Patagonia Provisions
🌿 Can an outdoor gear icon spark a food revolution? By betting on regenerative ingredients like Kernza in crackers and beer, the brand hopes to shift supply chains and consumer habits — even as it faces tough competition in crowded grocery aisles.
Regenerative Ag Certifications
🌱 Are multiplying, with programs like Regenerative Organic Certified, Regenified, Land to Market, and Certified Regenerative by A Greener World offering different pathways to validate farming practices. While each standard varies in scope, costs, and focus areas, all aim to give consumers more credible assurances that their food supports soil health, biodiversity, and farmer livelihoods.
Grown Climate Smart & Heartland Craft Grains
🤝 Have partnered to bring regeneratively grown grains to more consumers, with Heartland products now carrying the Grown Climate Smart logo as a trusted signal of verified regenerative practices. The collaboration highlights farmer-led innovation in Wisconsin and strengthens transparency, storytelling, and market access for artisanal, nutrient-dense grains.
PepsiCo x Practical Farmers of Iowa
🌾 A family farm in Iowa is embracing regenerative practices — from reduced tillage and crop rotation to livestock integration — to rebuild soil health and biodiversity. Backed by Practical Farmers of Iowa and PepsiCo’s $216M initiative, Jóia Food & Fiber Farm is strengthening its own resilience while inspiring neighbors to reimagine the future of farming.
ADM
🌍 Has scaled its regenerative agriculture program to 5 million acres a year ahead of schedule, offering farmers up to $40 per acre to adopt practices like cover cropping and reduced tillage. Backed by partnerships with PepsiCo and others, the initiative is lowering emissions, strengthening farmer profitability, and positioning ADM as a key player in building more resilient supply chains.
PepsiCo, Mars, & ADM
🤝 Are partnering to support 24 farmers across 5,454 hectares in Poland with regenerative agriculture practices that cut emissions, improve soil health, and build long-term farm resilience. Focused on crops like wheat and rapeseed for brands including Pedigree, Lay’s, and Doritos, the collaboration provides financial and technical backing to accelerate climate-smart farming across supply chains.

🌾 Simple Mills is hiring a Senior Associate - Sustainability & Mission
🍷 Tablas Creek Vineyard is looking for a DTC Sales Manager
🌱 Row 7 is hiring a CPG Innovation Manager
🥩 Force of Nature Meats is looking for a Controller & Social Media - Community & Content Manager
🛢️ La Tourangelle is hiring a Sales Manager - East
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