ALTER ECO

“The 39% tariff went into effect August 7th… I might be able to mitigate 10%. I can’t mitigate 40%.”

-Keith Bearden

What to Build? Regen Brands & Product Innovation

Where can brands, product developers, and market builders create the most momentum for regenerative crops?

The conversation will be practical, solution-oriented, and aimed at sparking the next wave of ventures that can accelerate the shift to a regenerative food system.

💡Why join?

• Insights on the biggest blocks & bright spots in regenerative crop markets

• Ideas for what to build next in regenerative food and CPG

• Live Q&A about Fresh’s Venture Building Program right after the panel

Event Details: 📅 August 28, 2025 ⏰ 4:00 PM - 5:00 PM CEST📍 Virtual

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How Alec’s Ice Cream Reinvented Better-For-You Ice Cream

Alec’s Ice Cream is the first U.S. brand to combine Regenerative Organic Certified® ingredients with A2 dairy, creating indulgent pints that are both delicious and sustainably sourced. Its new Culture Cup line — a probiotic-packed frozen novelty with a crackable chocolate shell — is selling out at Whole Foods and other retailers, fueling rapid nationwide growth.

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CIVC & ZEGO

👏 CIVC and ZEGO welcome Cybele Pascal as Chief Commercial Officer. A pioneer in the allergy-friendly food space, Pascal will lead ZEGO’s growth strategy while helping CIVC expand its regenerative, farmer-focused supply chain and co-packing ecosystem.

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Kraft Heinz

🍅 Kraft Heinz says the business case for regenerative agriculture is overwhelming. By partnering with growers like Spain’s Conesa Group, the company has doubled tomato yields, improved soil health, and strengthened supply resilience – proving that regenerative practices deliver both environmental and financial returns.

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Regen Farmers & MAHA

🚨 Regenerative farmers face fresh uncertainty. While RFK Jr.’s MAHA movement signals support for healthier food systems, USDA program cuts are hitting small farms hard, raising questions about how policy will truly support regenerative practices.

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🌱 Row 7 is looking for a CPG Innovation Manager

🫘 SIMPLi is hiring an Accounting Manager & Global Sourcing Manager / Director

💊 Ancient Nutrition is looking for a Marketing Project Manager, Graphic Designer, & National Educator

🥩 Force of Nature Meats is hiring a Social Media - Community & Content Manager

🛢️ La Tourangelle is looking for a Sales Manager - East

Stir It Up With Alexandre Family Farm!

🎉 Alexandre Family Farms has a sour cream STIR IT UP challenge for a shot at winning FREE dairy for a month

😂 Film yourself (and a brave friend) giving their surprise reaction

📲 Every story = 1 entry and every reel or post = 3 entries

Get creative before Sept 3!

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