#114 - Forest Farming The Most Regenerative Sweetener On Earth

Episode Highlights:
  • 🍁 Is maple the most regenerative sweetener on Earth?

  • 🍭 Maple sugar used to be America’s most popular sweetener

  • 🔍 Today’s mainstream syrups are often entirely artificial with no maple at all

  • 🌳 Regeneratively managing over 10,000 acres of diverse forests

  • 🛠️ Vacuum pumps, tubing grids, & gravity — how tree sap flows at scale

  • 🇯🇲 The skilled Jamaican H2A team farming the forest

  • 🎯 The nutritional and environmental advantage of maple-based ingredients

  • 🧪 Process to taste — neutral sweetness or a bold maple profile for CPGs

  • 💼 Supplying brands like Recoup, Wild Orchard, & Alec’s Ice Cream

  • 🌲 The monster maple opportunity in both supply and demand

“You don’t have to plow the land, you don’t have to fertilize it, you don’t have to irrigate it. And you just keep it as a diverse forest and tap the trees. “We’re tapping less than 1 percent of the maple trees that are out there.”

- Michael
RECAP
  • Don’t have time for the full episode? 😵‍💫 

  • Check out the recap! 🙃 

  • Everything you need to know in less than 5 minutes. 🥳

NEWS
  • Cocoa prices have tripled since early 2024, and new tariffs are set to push chocolate bar prices to $7-$10, impacting both major and boutique chocolate brands.

  • Tariffs on imports from developing nations risk destabilizing entire communities that depend on cacao farming, putting pressure on ethical sourcing and sustainable practices.

  • Learn how regenerative brands like Alter Eco and GoodSam Foods are navigating the crisis while staying committed to regenerative agriculture.

Credit: GoodSam Foods

QUICK HITS

👏 Zego and CIVC have acquired key assets of Montana Gluten Free, including facilities, land, and equipment in Belgrade, Montana. This acquisition will enable Zego to expand its allergen-free breakfast food production while enhancing the value-driven, collaborative supply chain model under CIVC’s ownership, which includes facility upgrades and co-packing services for food companies needing certified gluten-free products. (Food Business News ↗)

🌳 Yerba Madre and Guyra Paraguay are advancing the restoration of South America's Atlantic Forest through their shade-grown yerba mate initiative, supporting rural communities and Indigenous peoples. By promoting traditional, sustainable cultivation practices, they help farmers transition to agroforestry systems that conserve the forest while providing fair-trade market access and diversified incomes. (Food Tank ↗)

🌱 Groove Armada's Andy Cato is spearheading a regenerative farming revolution through Wildfarmed, a company he co-founded to promote soil health and biodiversity in farming. With a network of 150 farms across the UK and France, Wildfarmed is challenging conventional agriculture by supporting farmers with regenerative practices, offering a fixed price for crops, and increasing biodiversity on farmed land. (Prospect ↗)

👕 Inditex and Kering are leading the charge in regenerative farming through Conservation International’s Regenerative Nature Fund, now surpassing one million hectares dedicated to sustainable practices. The initiative, which has expanded to include new allies with a reduced investment threshold, is transforming supply chains for key fashion materials like cotton, wool, leather, and cashmere across eight countries. (Modaes ↗)

JOBS

🥩 Force of Nature Meats is hiring a Social Media, Community & Content Manager

🛢️ La Tourangelle is looking for a Sales Manager - East

FUN STUFF
  • A whole decade of mobile coops rotating birds to regenerate land and produce truly pasture-raised chicken.

  • Pasturebird just celebrated their 10th anniversary! 🐔

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