#111 - We Have No Idea How Regen Products Are Selling

Episode Highlights:

• 📉 Why we don’t actually know how regen products are selling

• 💸 Retail sales data is paywalled, fragmented, and hard to access

• 🧩 Each data provider has its own rules for product attribution

• 🔍 No unified system exists to track regen-specific product claims

• 📊 Retail buyers rely on data to greenlight trends (regen’s nearly invisible)

• 🤝 A unified attribute across platforms could unlock new retail wins

• 🧪 More regen data = better decisions, faster learning, less greenwashing

• 🔐 Data providers are open to change, but need an ROI to justify it

• 🛠️ We need industry consensus on regen claim and data governance

• 🏆 The holy grail = data that unlocks point of sale causation

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

✏️  Giveaway! Win $1,400 Of Regenerative Goods For A Fresh Start This School Year!

• The ReGen Brands Coalition is celebrating Back To School season with purpose — by giving away a curated collection of regenerative products from 14 incredible brands.

• Whether you’re packing lunches, powering up for long days, or stocking your dorm with better-for-you staples, this bundle’s got you covered.

👉️ Enter now for a chance to win!

🍵 Yaupon Brothers Is Raising On WeFunder

• Yaupon Brothers is bringing back America’s first and only native source of caffeine — Yaupon. Grown sustainably in the Southeast U.S., this regenerative tea is steeped in history and brimming with opportunity.

• With the potential to disrupt a $13B imported tea industry, Yaupon is tariff-proof, organic, and 100% homegrown. It’s already earning major recognition: Whole Foods named it their #1 food trend, and Bon Appétit and the Washington Post are raving.

^{_{This communication is for informational purposes only and does not constitute investment advice, an offer, or a solicitation to buy or sell any securities. Any investment carries risk, and you should do your own research and consult with a qualified financial advisor before making any investment decisions.}}

💰️ Little Sesame Closes $8.5M Series A Funding to Fuel Rapid Growth

• Little Sesame secures $8.5M Series A to accelerate growth, scale production by 400%, and open a 23,000-square-foot facility with in-house R&D and High-Pressure Processing by 2025.

• The brand is doubling down on regenerative agriculture, aiming to transition 10,000 acres to regenerative chickpea farming by 2027 while expanding its product lineup, including a growing kids’ hummus line.

• With 100%+ YoY growth and 1,000 new retail doors in 2024, Little Sesame is the fastest-growing brand in the natural hummus category, now backed by top-tier mission-aligned investors like InvestEco Capital.

⚠️ Food Giants Graded a “D” on Sustainable Farming Practices

• Major food companies are falling short on regenerative agriculture, earning an average grade of “D” in a new watchdog report that reveals widespread gaps in meaningful support for soil health and sustainability.

• Despite public commitments, most companies lack field-level data and robust regenerative requirements, raising concerns about greenwashing and missed opportunities to drive real environmental impact.

• Only a few standouts, like Lamb Weston and McCain Foods, are tracking pesticide use or setting measurable goals, while the majority continue to rely on narrow, incomplete definitions of regenerative farming.

🐑 Atkins Ranch is expanding its U.S. lamb market by championing regenerative agriculture — focusing on soil health, animal welfare, and carbon sequestration through rotational grazing and stakeholder-driven practices. CEO Patrick Maher says the company’s mission is simple: leave the land better for future generations while getting more money back to farmers. (High Plains Journal ↗)

🍵 CatSpring Yaupon, Yaupon Brothers, and others are seizing a once-in-250-years moment as tariffs on imported tea create renewed interest in America’s only native caffeinated plant. With regenerative harvesting and deep cultural roots, yaupon is poised to reclaim the spotlight as a homegrown alternative to imported tea. (The Washington Post ↗)

👏 ZEGO and CIVC have acquired Montana Gluten Free Processors to expand regenerative and organic grain processing in the U.S., with a focus on gluten-free, allergen-controlled, and corn-free co-packing. Backed by a USDA grant, the upgraded facility will strengthen mid-tier supply chains, support rotational crops like millet and buckwheat, and bring ZEGO’s transparency platform to more mission-aligned brands. (ZEGO ↗)

🌱 GoodSAM Foods has appointed Thrive Market veteran, James Ren, as Vice President of Revenue and Growth to accelerate its mission of transforming the food system through regenerative, transparent, and equitable practices. Backed by a recent $9M Series A raise, Ren will lead expansion across retail and DTC, deepen farmer partnerships, and scale GoodSAM’s impact-driven model. (Globe Newswire ↗)

🌭 Applegate Farms has released its 2024-2025 Mission Report, highlighting major strides in regenerative agriculture, animal welfare, and ingredient integrity. The company hit its regenerative beef sourcing goal nine months early and continues using its scale to build a more transparent, equitable, and sustainable food system. (PR Newswire ↗)

🛒 Our Farms has launched a nationwide online marketplace connecting consumers directly with independent family farms, offering over 1,000 regenerative and sustainable products by fall 2025. With a farmer-first model, flexible logistics, and a growing catalog of pantry staples and proteins, the platform aims to reshape grocery shopping with transparency, convenience, and community impact. (Grocery Dive ↗)

🔥 Kettle & Fire is looking for a Graphic Designer & Finance Analyst, Supply Chain

🫘 SIMPLi is hiring a Global Sourcing Manager / Director, Digital Marketing & E-Commerce Specialist & Business Development Manager

🐄 Radically Traditional Farming - Live And In Color

• 📷️ Step into White Oak Pastures — where cowboy hats meet compost piles, and regenerative ag looks damn good on camera.

• 🚜 This feature portrays sweeping shots of multi-species pastures and intimate portraits of Will Harris and his team. The story captures what "radically traditional" farming really looks like — gritty, gorgeous, and grounded in deep ecological care.

  

  Credit: Anna Ottum (Imagine5)