- The ReGen Brands Weekly
- Posts
- #109 - Wholesale Over DTC, Regenerative In Schools, & The Problem With Big Brands
#109 - Wholesale Over DTC, Regenerative In Schools, & The Problem With Big Brands
Episode Highlights:
🐄 Transitioning their family’s 6,500 acre ranch to regenerative
🛠️ “We had to build a meat company to become a finishing operation”
🌾 Rotating animals across three regions in California
🥩 Their unique model which is 90% wholesale
🏫 Serving 40+ school districts via Beef 2 Institution
👎 “The big brands use us as a marketing piece – and then disappear.”
⚙️ Harvest Path: their custom system that became a software business
📉 Concerns related to a booming cattle market and cheap imports
🔍 The hope in nutrition data and working with Edacious
💡 Musings on the state of the movement and where we’re headed
“I had all these ideas of what I wanted to do with the ranch, but I had to listen to the land and figure out what it could actually support.”
“You can use my face, but only if you’re actually buying from us.”
“Hopefully, the truth that comes out in the data we’re tracking will pivot the way bankers and people with investments look at this, and maybe they will want to invest in change.”
Don’t have time for the full episode? 😵💫
Everything you need to know in less than 5 minutes. 🥳
🥓 Hickory Nut Gap has launched a new line of artisanal salamis crafted from pasture-raised pork sourced from its network of Southeastern family farms. Made in collaboration with Tempesta Artisan Salumi, the five nitrate-free flavors honor old-world traditions and regenerative values. (Meat + Poultry ↗)
🥩 StarWalker Organic Farms has unveiled the first-ever Regenerative Organic Certified® snack sticks, made with grass-finished beef, pasture-raised pork, and zero sugar or seed oils. This limited pre-launch offers a bold, clean-label protein snack that’s as mission-driven as it is delicious. (LinkedIn ↗)
🐄 Origin Provisions is addressing America’s shrinking cattle herd and soaring beef demand by sourcing regenerative beef from Uruguay and Australia to maintain price parity. As domestic ranchers sell off breeding stock amid record-high prices, the brand offers a bold solution to keep regenerative meat on shelves without pricing out consumers. (New Hope Network ↗)
🌱 GoodSAM just released its 2024 Impact Report, highlighting a food system rooted in equity, regeneration, and direct farmer relationships. With 95% of ingredients sourced from small farms and 75% grown regeneratively, the brand is proving that real progress grows from the ground up. (LinkedIn ↗)
🍵 The Republic of Tea unveiled an imaginative array of new blends at the 2025 Summer Fancy Food Show, including its All Day Earl Grey collection and Regenerative Organic Certified® teas. Highlights also included a matcha concentrate, a nostalgic S’mores blend, and an exclusive Downton Abbey finale collaboration. (Specialty Food Association ↗)
🍷 Southbrook Organic Vineyards is premiering its new mini-documentary Ode to Niagara on July 6, celebrating regenerative farming, local terroir, and culinary excellence with acclaimed Chef Keith Pears. The event kicks off Southbrook’s Summer of Sustainability series and underscores its leadership as Canada’s only winery triple-certified Organic, Biodynamic, and Regenerative Organic Certified®. (Globe Newswire ↗)
🍇 Homegrown Organic Farms is now offering Regenerative Organic Certified® blueberries from Oregon, expanding its portfolio of responsibly grown fruit. Backed by a fully integrated, employee-owned supply chain with AgriCare, this launch reflects a deep commitment to soil health, farmworker well-being, and regenerative principles from field to shelf. (The Produce News ↗)
🍎 Washington Fruit Growers and Gilbert Orchards are now officially Regenerative Organic Certified® for their apple and cherry orchards, marking a major milestone in sustainable and ethical farming. From biochar production to riparian zone protection, their holistic approach prioritizes soil health, biodiversity, and farmworker well-being. (The Packer ↗)
🐖 StarWalker Organic Farms is looking for a Financial Controller
🔥 Kettle & Fire is hiring a Graphic Designer, Finance Analyst, Supply Chain, & Senior Finance Analyst
🥩 Home Place Pastures is looking for a Wholesale Sales Representative
🫘 SIMPLi is hiring a Business Development Manager
🦬 Force of Nature is looking for a Field Sales Manager & Product Marketing Manager / Director
🐮 Painterland Sisters is hiring a Senior Events & Partnerships Manager, Social & Marketing Coordinator, Graphic Designer, & Customer Experience Manager
Gilliard Farms in Brunswick, Georgia, has been in the Raiford family for over 150 years — a living legacy of Black land ownership, organic farming, and Gullah Geechee heritage.
Now, the 6th generation is preparing to pass the torch. To empower the next generation, the family is raising $10,000 to purchase a BCS walk-behind tractor — a critical tool for small-scale regenerative farming. With it, they can reduce physical strain, increase productivity, and continue cultivating their land with intention and care.
🚜 Mad Agriculture has already contributed 50% of the cost — now it’s our turn to help complete the circle.
🎁 Donations of $100+ will receive the next issue of the Mad Agriculture Journal as a thank-you.
👉️ If you’d like to donate, click HERE
Credit: Mad Agriculture & Gilliard Farms
How did we do today? |